Thinking too long about climate change can send even the best of us into a catastrophic spiral. It’s easy to feel helpless in the face of such a global issue, and it’s even harder to know where to start to adopt more mindful habits. When trying to navigate lifestyle changes that better serve the planet, social media can be a surprisingly useful tool for understanding the magnitude of changes, big and small, that you can make to do better for the planet.
But people who are deeper into their eco-friendly lifestyle make these changes much more accessible. More than anything, they show sustainable living as an act of love and care – something joyful, rather than a dreaded obligation. Below, we’ve rounded up 12 of our favorite eco-conscious influencers who have proven that it’s actually possible to live both in style. and sustainably.
With over 200,000 followers on Instagram, it’s clear that Valeria Hinojosa’s intentional lifestyle is nothing short of admirable. Valeria is the head of many green businesses, including plastic-free CBD company Intū, but she takes time to focus on slowing down, unlearning the desire for an unhealthy, fast-paced lifestyle that is ultimately much less. conducive to the formation of environmentally friendly habits. .
Between YouTube, TikTok and Instagram, Jazmine Rogers’ enduring and stylish lifestyle is on full display. With a focus on colorful outfits created with both second-hand pieces and sustainably made items, Jazmine’s posts prove that a life lived with a focus on sustainability shouldn’t be less joyful. Her home decor is just as thoughtful as her clothes, and she’s just as likely to make a find as she is to take matters into her own hands by giving found objects a makeover.
As you would expect from the founder of a magazine devoted to eco-friendly living, Reza Cristián is committed to creating a better planet. On Instagram, she flaunts all that entails, from cleaning up trash from her local lakes in Austin, Texas, to riding a bike and taking a break to appreciate the beauty of the world.
“We cannot save the planet without raising the voices of its people, especially those who are most often ignored,” writes Leah Thomas in her book, The Intersectional Ecologist, and uplifting others is exactly what she aims to do in her job. With her globally minded book writing and the nonprofit she founded of the same name, Leah aims to empower people of color in the eco-conscious space, and she uses media to document this progress.
Isaias Hernandez’s hard-hitting TikToks and IG Reels serve as a friendly informative access point for anyone interested in learning more about sustainability and environmental justice, while providing comfort and recognition for those who are already in the know (see: This clip of wacky refill store). Isaias cleverly covers a wide range of environmental topics in an accessible way, whether it’s browsing as “an act of ecological reverence” or environmental racism.
Currently documenting the environmental impact of India’s fashion supply chain as a National Geographic Digital Storytelling Fellow, Aditi Mayer’s appreciation for the expressiveness of clothing is intrinsically linked to a knowledge of harmful systems. behind its production. On Instagram, Aditi posts about her ethical and infinitely chic fashion finds and encourages her audience to find a way “to integrate [sustainable practices] in our long term lives.
Summer Dean, aka @climatediva, offers a sustainable solution for jewelry, beauty products, and all the other fine things in life. Her Cher Horowitz-style “Outfits Inspired by Earth” series, in which she coordinates her outfits with a selection of beautiful nature photos, is emblematic of her holistic view of nature and appreciation of style as interests. symbiotic.
Environmental conservation is made totally fabulous by drag queen Pattie Gonia. Dressed in clothes made from recycled materials (e.g. a 60s style number made from an 80s quilt) and not afraid to repeat her outfits, Pattie organizes LGBTQ+ friendly hikes, raises money for gay-owned nonprofits and uplifts other gay environmentalists through an open-source job site.
Even the idea foraging may be new to some, but Indy Srinath has been doing it for nearly a decade. On Instagram and TikTok, Indy documents the art of foraging, educates his audience on how to go about it, and explains how his philosophy can be applied to all aspects of life, even social media consumption.
Love for nature inspires everything sustainability activist Stevie Van Horn does, from the groceries she buys to the places she visits and, of course, the products she develops for society. skincare company she founded, Yay for Earth. His outdoor adventures are many, and his photos that capture them inspire both a camping trip and a greener lifestyle.
Between her blog, Instagram and her clothing line, Niha Elety strives to showcase the artistry of South Asian fashion designers, especially those who emphasize sustainable production. She educates her followers on the history of these artistic practices, like hand weaving and block printing, and she also elevates the work of current designers.
Furnishing a home with almost entirely second-hand items is no mean feat, but Sally managed to do it without sacrificing an ounce of her signature style. Since moving into her own apartment for the first time earlier this year, Sally has shared her journey to creating a sustainably furnished home, inspiring her 31,000+ followers to consider the life cycle. of their furniture.