Content creators

9 AI tools for content creators and digital marketers | by Jerry Keszka | August 2022

Work smarter, not harder

The use of AI tools generates a lot of enthusiasm and, at the same time, anxiety about the future. Artificial intelligence technology exists and is getting better and better. Will robots replace us, and we lose our income?

Canva image selected by author

AI is a tool, not a total takeover. Does it replace part of the writing? Yes, but great writers and content creators are more than just writing words on a page. They are also marketers, storytellers and strategists.

Great marketers deeply understand customers and the market. They plan complex launches and perfect positioning. And they took longer to turn good writing into great writing.

Great copywriters know how to tell relatable stories, create emotional resonance, and build relationships in ways that AI tools never could. The technology isn’t here yet and won’t be for a long time.

Instead of being afraid of technology, you should focus on improving your skills. Start working with AI instead of fearing it. Use it as a tool that helps you work faster and more efficiently.

AI can help you:

  • Streamline your processes
  • Generate new ideas
  • Cut your work in half

There are fantastic tools. So I can share with you nine great tools you can use in your business to work smarter, not harder.

1. Evolve AI

Evolv AI can shave months off the time it takes you to find a winning angle. So typically you test two types of copy or hooks using A/B testing. And then you have to wait weeks and sometimes even months to see which one is the most efficient.

This tool can test all your ideas and instantly identify the best performer. It will combine different concepts in new and unique ways so that you get the most out of your funnel.

2. Description

Descript is an audio and video editing tool that can help you streamline the editing process. It makes the video creation process so much easier.

Its main features include a fully powered podcast editor with remote recording capabilities, collaborations and audiograms. Screen and webcam recording easy to edit and share. Incredibly accurate automatic transcription. And video editing makes it easy to add titles, animations, music, and more.


ManyChat uses keywords to help automate conversations. It is simple to set up and facilitates lead generation. Using this tool, you can instantly engage your audience and send valuable information.

4. WixADI

Wix ADI is perfect for building a personal or business website. You can build a website from scratch or work with templates based on your design or skill level.

If you are illiterate in this field, you can use Wix Artificial Design Intelligence — ADI. With Wix ADI, you need to enter basic information about what you want your website to include, as well as some design preferences. You get a bespoke professional looking website that is specific to you and can save you time, energy, money and stress.


Wordtune is an AI tool that will take what you write and give you options of different ways you can say or phrase it. And you can add it as an extension on your laptop or computer, so you can use it whenever you need.

You can use it to send emails or formulate your social media caption. You need to highlight a text that you want to give focus to and then select the option that you like the most.

6. Grammar

I use this tool religiously. Grammarly is an AI-powered writing app that you can add to your extension on your laptop or computer.

It benefits people who have too many thoughts, write quickly and make typos. This tool will proofread everything you write and help you edit in real time.

Grammarly catches all errors ranging from grammar errors to structure and formatting to misused or missing punctuation.

7. BuzzSumo

BuzzSumo is an AI content marketing tool that helps you develop popular topic ideas and long-tail keywords. It shows you the list of most popular titles for a given topic, ranked by the number of social shares.

This is great if your goal is engagement and you want to know which blog topics or hooks will get people to click that share button. BuzzSumo will help you identify the most relevant topics to keep your content fresh and even identify the best hashtags, trends, and new content from others in your niche or industry.

8. Rev AI

Rev AI is a text-to-speech API for transcribing videos, podcasts, and trainings into text. For example, you can transcribe your audio in real time during a live call. It will even identify key topics in the text for you.


MarketMuse is an artificial intelligence tool that will help you rank on Google. This tool uses AI and machine learning to help you optimize content for search engines.

It identifies the best keywords to help your website rank and compares your content with thousands of other articles written on the same topic. This can reveal gaps or any information you might be missing on your website.