Content creators

AI Translation Could Open New Markets For Crypto YouTube Content Creators

© Reuters AI Translation Could Open New Markets for Crypto YouTube Content Creators

When it comes to grabbing attention, video is the dominant format. It’s no secret that the biggest video platforms mainly cater to English content. For example, 66% of YouTube content is produced in English.

While English is the most popular spoken language in the world, with approximately 1.5 billion speakers, most of the world’s population neither speaks nor understands the language. Only about 20% of the world’s population speaks it.

The English crypto segment is most competitive on social media platforms like YouTube or TikTok. However, even though English is the most competitive language segment, the number of crypto enthusiasts speaking languages ​​other than English is significant.

For example, YouTube, the world’s largest video streaming platform, has over 460 million users in India, almost twice as many users as any other country in the world. Moreover, after the United States with 247 million users, Indonesia has 139 million and Brazil 138 million.

And with 15-20 million crypto investors in India alone, it’s easy to see that localized content for these large segments could open up the world of crypto to even more people around the world.

Video creators who only produce digital content for English-speaking viewers are missing out on potential viewers and face more challenges building and maintaining audiences they can reach. Automating translations could be the key to addressing non-English speaking audiences and improving the accessibility of video content.

Expand audience

There are several reasons why video translations can help target new crypto audiences. First, translation improves organic reach. Traffic through organic search always generates more leads than any other source.

All creators, including the crypto segment, can generally expect that around 53% of all visitors typically come from organic searches. Translating videos increases the likelihood that the content will appear more often in Google (NASDAQ:) search results since people are looking for content in their own language.

Second, video translations increase audience engagement. According to research, viewing time increases by 40% with the inclusion of subtitles.

Creating crypto-themed videos in multiple languages ​​is usually time-consuming and expensive. Voiceover translations are often not a viable choice for most content creators because they are expensive. But the availability of automated voice translations and AI-generated voiceovers could be a game-changer for the global crypto world.

Currently, there are several machine translators on the market, ranging from products from major tech companies, such as Google Translate and Microsoft’s Bing, to European vendors, such as German translator Deepl and Swiss platform Vidby.

In the unencrypted space, AIR Media-Tech, a company that manages portfolios for digital creators, including 3,800 YouTubers, announced that it will start working with Vidby in hopes that multilingual content will expand audiences because she sees how impactful these hearings are. could be.

on the reverse

  • Crypto content on social media platforms is controversial as some influencers make money from the crypto promo videos they make. Regulators have found several instances where influencers promoted fraudulent crypto projects. In some cases, influencers failed to disclose the facts about the sponsorship, potentially putting their followers at risk of questionable investment, including Kim Kardashian who was fined 1.26 million for promoting ‘EthereumMax.

Why You Should Care

Cryptocurrencies are gaining traction in developing countries as they provide accessibility, fast transactions at low cost, and offset weak national currencies and corruption. By using more languages ​​than English, crypto content creators can reach new audiences in the fastest growing crypto markets.

Learn more about crypto influencers to follow in 2022:

Top 10 crypto influencers to follow in 2022

Learn more about the close ties between the crypto industry and influencers:

Can the crypto industry survive without celebrities and influencers?

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