BOLD Management, the world-renowned talent management agency, has opened a new headquarters in Dubai. With its new office, the Milan, Paris and now Dubai-based organization becomes the first international talent agency to set up shop in the Middle East.
The agency, a unique player in the luxury talent management industry, takes care of photographers, videographers, DJs, artistic directors and content creators. It represents over 60 influencers with a combined reach of over 20 million followers in the United States, South America, Europe and now the Middle East. In addition to fashion icons Leonie Hanne, Bianca Balti and Tamara Kalinic, you’ll find tastemakers Andrea Faccio, Hugh Laughton-Scott and Ashton Gohil in their database. Micro-influencers Aya Mohammed, Sadiq Desh and Polly and Pamy are also part of the BOLD Management family.
Bringing its distinctive European flair to the Middle East, BOLD Management has already attracted many of the region’s most sought-after content creators. With a roster currently based in the United Arab Emirates, Saudi Arabia and Egypt, BOLD Management talent in the MENA region truly represents its diversity.
Lebanese-Palestinian menswear pioneer Ahmad Daabas, Sudanese designer and photographer Korril and Emirati content creator and film student Mohammed Al Ahbabi are some of the actors who have joined the agency.
Somali content designer and fashion blogger Dee Mohamud, Emirati-Mexican content designer Ashley Al Busmait and Saudi menswear icon ZombieKhalid have also signed. Famous Iranian Instagram star Bella Tehrani, Saudi-Egyptian model and marketing intern Maha Hafez and style maven Mayah aka Arabpunkstar are other notable regional additions.
The agency also boasts multifaceted talent like photographer Lughass and creative production house Burgers & Hoodies, founded by Ghassan Kayed, offering a wide range of talent under one roof.
BOLD Management Middle East will be part of the recently opened YKONE House in the Dubai Design District. Led by Helena Devincenti, the Middle East headquarters will house an in-house production studio, coworking cafe and connected workspace for all talents and creatives to use collectively.
“BOLD Management is an international pioneer in talent management, having worked with the biggest names in the industry since the dawn of influencer marketing,” said Devincenti, who is raised in the US but has roots. Franco-Argentines. “Today, our goal is to bring that decade-long experience to the Middle East, passing on the same values of diversity, creativity and individuality that define BOLD. Our mission is to provide a platform for creative from the MENA region that deserve international recognition, by fostering an agency that is locally rooted but with an international reach.BOLD Middle East will build bridges between Milan, Paris and now Dubai, the rising fashion capital, with the talents and designers the most promising in the region at the forefront.
Founded by Enrico De Finis in 2016, BOLD Management is part of the heritage of Italian know-how. De Finis, who is global director, described Dubai as “the connector” for the agency in the Middle East. He also confirmed that they will continue to expand, with a presence in Miami being the next goal.