Content creators

Bridging the Gap for Content Creators – Black Girl Nerds

Bryan Post is the CEO of Major Media League, a groundbreaking social network for athletes to build their brand, showcase their skills, and unlock their entrepreneurial potential. As a college football athlete, Bryan didn’t always have the financial means to support himself, nor could he monetize his brand due to NCAA regulations. Although he had the support of cheering fans, Bryan often found himself isolated on his journey to find the balance between earning a living and achieving victory.

Fast forward to the passage of the NIL laws in 2021 – athletes finally had the opportunity to leverage their brand and pursue partnerships that empower them financially. However, due to long-standing restrictions, these athletes are lagging behind in the influencer game. They also struggle to grow their social brand in the right way.

Today, there remains a bigger problem for these social entrepreneurs.

Influencers have learned to leverage these tools to influence and monetize their followers, but these platforms offer little to no value for the average young athlete. This growing inequity has led the Major Media League to craft a powerful platform focused on creating the next generation of athletes.

BGN had the exciting opportunity to interview Bryan Post and discuss how the Major Media League can bridge the gap for sports influencers, especially underrepresented black athletes. Check out the exclusive interview below!

How did you discover that you wanted to be an entrepreneur?

From the age of six, I was the kid sitting at the end of the block every Saturday morning peddling lemonade. Thank goodness my parents never interfered with my plans to earn money. I’ve always seen making money as a path to freedom. Not having to ask anyone for anything has always been important to me and it stuck with me as an adult.

Fresh out of graduate school, I got my first official job in the state of Texas. When I saw that first salary, the bottom of my stomach dropped. I had a small family to support and college debt.

This memory stayed with me for thirty years, and it was the founding thought of the Major Media League. When I left my small town, I had a whole community excited about me playing football in college. If I had the Major Media League, I could have easily leveraged my hard work to create some support and financial freedom.

Imagine if only 100 of your biggest fans decided to donate $5 a month to help you get ahead. In return, you entertained them and informed them of what you were doing for a living. That’s $500 a month, all of which was created from the blood, sweat, and tears that went into becoming someone worth looking out for and just the beginning! Every athlete needs this opportunity.

What sets Major Media League apart and how can the brand empower Black athletes?

Children who feel connected and supported are happier and ultimately more successful. Major Media League is a sports entertainment platform that teaches young athletes responsibility, entrepreneurship and mastery of skills.

We partner with masters of each sport to give our athletes the inside edge. This will create an extra layer of support for them, as the transition to adulthood is not for the faint of heart.

Playing sports while meeting the demands of life can be difficult. This is why we are seeing an increase in the number of young athletes struggling with mental health issues, especially in the black community.

As a stress and trauma expert for twenty years, I have mastered mental health issues and we are leveraging this in the Major Media League to better support and empower athletes in their budding independence. Together, the world is much less fearful than when we are divided.

For young black athletes who find it difficult to showcase their athletic skills due to student debt or economic constraints, the League will level the playing field. If you have a phone, you can compete. If you can compete, you can win scholarships and be recognized.

We hear you have some exciting developments, including the app Major Media League will be launching soon. Who can download the app and what will users be able to do on the platform?

We are excited to launch our platform and we are starting with softball as our first sport! Three-time US Olympic softball gold medalist Leah Amico is our main ambassador. We’ve also partnered with two-time US Olympic softball gold medalist and first black women’s softball gold medalist, Natasha Watley, to introduce softball to inner-city youth through the Natasha Watley Foundation. .

We have an interactive platform for athletes, fans, parents, coaches and brand partners. Athletes will compete in teams against each other in social media contests to win cool prizes and scholarships.

Parents and fans will be able to sponsor their favorite athletes.

Coaches could create their own teams and challenges for their children.

Brands will be able to sponsor athletes and offer them sponsorship offers.

We create an athlete-centered ecosphere focused on growing children toward independence, emotional intelligence, and social influence.

Phenomenal! Bryan, thank you so much for sharing your story with our audience. We can’t wait to see what the Major Media League has in store for us and how it will change the lives of young athletes.

Want to be one of the first to hear about the launch of the Major Media League app? Visit their website to subscribe and follow them on Instagram (@MajorMediaLeague) for exciting updates!