Content creators

Content creators tell us about their creative processes and battling social media criticism

As Dhinchak Pooja’s latest single is branded as a cringe peak on social media, we’re talking to influencers to understand the term and why it’s necessary to the creative process.


An image from singer Dhinchak Pooja’s latest single, Ek or selfie lene do






Every artist or creator experiences the impostor syndrome. They struggle with the overwhelming anxiety of not knowing if their work is good enough. In a world of curated social media feeds and sarcastic comments, it can be difficult for new content creators to share their work in a public space and deal with the criticism that ensues. Some, like Dhinchak Pooja, get rid of it and move on. While her latest single, Ek ou selfie lene do, released earlier this month, is trolled, the singer herself is basking in the glory of another viral hit.

Yet, as singer Taylor Swift said in her recent New York University convocation speech, grimacing is inevitable. “Learn to live with grimacing. No matter how hard you try to avoid grinding your teeth, you will look back on your life and grind your teeth in retrospect. Grimacing is inevitable over the course of a lifetime,” a Swift urged the assembled students.

Good advice, we think. Content creators and media influencers sat down with us to explain why “grinding your teeth” is a key part of the creative process and essential to growth.



learn from grimace

Sonal Rana, Fashion Enthusiast, Content Creator, Social Media Manager

Sonal Rana, Fashion Enthusiast, Content Creator, Social Media Manager
Even the best content doesn’t get validation from every person. You must be unashamed of what you are doing. Find a niche and push towards what you’re doing, but remember that it’s all cringe for someone or the other. There’s no way to do
everyone is happy, and that’s never the goal.

For me, if I go back to my early years and the content I was posting, for me, it was cringe. You have to be okay with that if you want to grow. No one is perfect and you have to take this journey.

People are often fed up with organized feeds. They want to see real things, which can make some people cringe. As long as you’re honest with the content, it’s fine.

everyone passes by there

Ankita Kumar, travel blogger, content creator

Ankita Kumar, travel blogger, content creator
You have to accept that not everyone will like the content. It’s easier said than done. Unless it’s a designer you admire, friends or family, I always take feedback with a pinch of salt. Also, if you feel good, go ahead and do it. Nothing else matters.

Everyone, every creative person at least, feels self-conscious about their past work. You are not creatively the same over the years. There are things that will surprise you when you look back. You’ll wonder what you were thinking while doing it. But it is okay.

I remember loving Lamberghini when it came out, and suddenly it made people cringe. I never understood why ? Amplify and Lamberghini are always nice at times.

live and laugh

Iqlipse Nova aka Deepanshu Raj, singer-songwriter, co-founder of BigBrainCo

Iqlipse Nova aka Deepanshu Raj, singer-songwriter, co-founder of BigBrainCo
I feel like there are two types of Cringe: First, where the artist tries to do something out of the box that a majority of the audience doesn’t like because it’s not too mainstream . The other is when something is so bad that people start talking about it and end up making it famous.

If I feel that the public is unable to accept my work simply because it is too new, I continue to work on it and publish content until it is accepted. I will learn if there is room for improvement. Ultimately, if an artist is willing to laugh at their craft, it can really take them far! Cringe art is really fun. It’s just that people don’t accept it publicly for fear of being judged. A song out of tune can be horrible to listen to, but it can be just as fun to listen to and laugh with friends.