They didn’t gain millions of followers overnight.
Social media personalities Phillip Hernandez – popularly known as Davao Conyo – and Yumi share some tips on being a content creator.
Both internet sensations were quick to point out that their online success was a result of the hard work they put in and the strong connection they made with their audience.
Here are some tips they shared at SKY Fiber’s “Swak Na Swak” media launch to help budding content creators unleash their creativity and discover their passion in the online space:
1. Start now and don’t be afraid.
According to Yumi, one of TikTok’s biggest bird moms, it didn’t take too long for her to post videos when she created her TikTok account.
When she discovered the platform’s growth potential, coupled with her interest in joining the vlogging community, she immediately seized the opportunity.
“If you already know you want to start creating content, act now. Only you can make it happen,” Yumi said.
Hernandez, for his part, also said people shouldn’t be afraid to try to create content: “On the internet, there’s a space for everyone.”
2. Observe trends and people to create relevant content
Yumi, who has over 4.2 million subscribers, shares her life as a K-Pop stan, occasional gamer, and mother of six pet birds. However, she doesn’t just show glimpses of her day-to-day experiences as she tries to keep it fresh and exciting by using trending topics and challenges to incorporate into her videos.
Davao Conyo, whose hilarious voice acting and skits are loved by 3.9 million people on Facebook and TikTok, enjoys observing real-life people and situations so his viewers can recognize themselves or their friends and family in its characters.
He always tells people, “Your content has to be relevant. It doesn’t matter how funny a joke is, if it’s an inside joke that not everyone will understand, then it’s useless.
3. Find meaning and passion in what you do
According to Hernandez, creating content is more than just a job for him, as telling stories and making others laugh is his passion.
Yumi has also grown to love sharing her stories and sees her platform as a chance to make others smile and feel inspired.
“I want to inspire young people and show them that they can have bigger dreams. I had people I looked up to when I was young and I want to be like that for them too,” she said.
4. If you want to work with brands, show them that working with you is easy
Davao Conyo has worked with several brands over the years, especially since he’s famous for his unexpected yet fun intrusions into his sketches.
One of Hernandez’s tips is to not only understand your audience, but also the brands you work with.
“If you want to make a living from creating content, you need to show companies and brands that it’s easy to work with and that they can incorporate their brand into your content,” he said.
SKY enlisted the services of Davao Conyo and Yumi to launch SKY Fiber’s “Swak Na Swak”.
SKY Fiber is available to residents of Metro Manila, Bulacan, Rizal, Cavite, Laguna, Batangas, Baguio, Cebu, Dumaguete, Bacolod, Iloilo, Davao, GenSan, and Zamboanga.