With the evolution of social media, channels like Instagram, Facebook, Pinterest, TikTok, blogs and even LinkedIn are influencing people’s travel plans and goals more than ever. At Visit Durango, we partner with local businesses to host social media influencers, bloggers and content creators to reach new audiences, refresh images and tell Durango stories.
These three types of collaborations are often difficult to tell apart, so we thought we’d briefly describe each of them and how they can benefit your business and/or attraction.
Social Media Influencers
Successful social media influencers have an engaged audience that views them as an expert in their area of interest and reaches their audience through consistent and branded social media content. We usually partner with travel influencers who serve as a guide to their followers and offer recommendations and advice. It’s a great way to reach out to potential visitors and educate them on areas like trail etiquette and safety before they arrive. A helpful tip when looking for influencers to partner with is to try to find those with a niche audience. Those that try to appeal to the masses tend not to have as engaged an audience as those that cater to a few enthusiasts.
Bloggers are, in a way, the original influencers. They tend to have a loyal readership and their blog has a dedicated topic like travel, lifestyle, fashion, food, etc. Partnering with bloggers is an easy way to get a fresh perspective on your business and/or attraction and tell a story. that will inspire blog readers. Bloggers can also help improve your website traffic by linking to your site on their site or by guest blogging on your site.
Content creators are a product of the ever-changing world of social media influencers. Since a social media presence, for virtually every business, has become a necessity, there is also a need for fresh content. Like influencers, content creators are experts in creating captivating images and videos that attract audiences. When you partner with a content creator, you can use their photo and video skills to create a gallery of your business and/or attraction that you can reuse on your own social media and website. They can also often be used as templates to bring more life to your images.
Partnering with influencers, bloggers, or content creators can not only help you reach new audiences and improve your online presence, but as partners, you can serve as brand ambassadors and collaborators for them. years to come.
Rachel Welsh is Public Relations and Communications Manager at Visit Durango.