Content creators

DOST- PCIEERD looking for TikTok content creators

Social media does more than entertain users. It also serves as a compelling platform where creators can use their content to inform and inspire others on various topics.

Realizing the potential of social media to stimulate Filipinos’ interest in science and technology, the Department of Science and Technology – Philippine Council for Research and Development of Industry, Energy and Emerging Technologies (DOST-PCIEERD) launched a search for 10 persuasive TikTok influencers.

The mechanics of the Pinoy Science STAR (Science and Technology Advocates for Research) Camp 2022, in partnership with social media platform TikTok, were announced live on the DOST Facebook page on August 22.

To stimulate Filipinos’ interest in science and technology using social media, DOST-PCIEERD is launching a search for 10 persuasive TikTok influencers, which is open to anyone aged 18 and over, residing in the Philippines and with an active TikTok account

According to DOST-PCIEERD Executive Director Dr. Enrico Paringit, winners will receive $2,000 worth of TikTok promotional coupons and exclusive products from Pinoy Science and TikTok.

“We saw this as an opportunity to grow our local audience. From then on, we developed a series of campaigns to promote science-com (science communication), and this year we are launching the Pinoy Science Star, the science and technology advocates for research or STAR Camp,” Paringit said.

He added that in addition to the reward, participants have the privilege of being exposed to their network of science communication experts. This opportunity will hone their knowledge and skills in scientific and technological fields that can be very useful for current and future agendas.

The competition is open to anyone aged 18 and over, residing in the Philippines, and having an active TikTok account. STAR applicants must create and upload their video to TikTok containing their names, an explanation of the science behind a DOST-PCIEERD technology, and a rationale for why they should be the next Pinoy Science STAR with the hashtag #PinoyScienceSTARako.

Application for this competition will run from August 22 to September 22. The announcement of the 30 winners among the candidates who will advance to the semi-finals will take place on September 22.

Selected semi-finalists will train and attend free online workshops to improve and enhance their skills in creating insightful and impactful content. Their challenge is to create content, including DOST-PCIEERD research programs and innovations.

The top 10 of submitted entries will be selected and advance to the final. Camp STAR: The Finals will be a face-to-face event from October 26-28, for more interactive and hands-on training for participants. Entries with the best content will be part of the Pinoy Science STAR.

Dr. Paringit encourages researchers, scientists, practitioners, science communication practitioners, communication students and anyone interested and willing to participate in this competition.

TikTok, a Chinese company, is now widely used as a social media platform. According to a Pew Research Center survey, 67% of teens use TikTok, surpassing Instagram, Snapchat and Facebook.

Mark Ivan Robles, a supervising search analyst, said TikTok as a platform has helped them tap into influencers and content creators and helped their searchers embrace their craft.

According to Robles, TikTok helped them promote said competition. Moreover, it has been beneficial for sufficient prizes for their winners. Last year, they held training on their science competition, exposing more influencers and content creators to their platform.

“We hope that through this partnership we will be able to share the different projects, programs and technologies that we have on science, technology and education,” Robles said.

Apart from the partnership, one of its main goals is to expand its reach in different parts of the country. Robles said there are about 36 million TikTok users nationwide, which is 1% of the Filipino population.

“Pinagyayabong natin ang partnership natin in such a way, tinitignan din natin natin how else we can engage young citizens on the platform,” Robles said. “We also see the challenge of translating this research, something that is more accessible to these citizens. Difficult siya kasi iba talaga siya, even compare[d] to other social media platforms, it’s sinusubukan natin umabot sa ibang mamamayan through entertainment,” he added.