Search engine

Everest Business Funding explains how to perform local search engine optimization (SEO) on WordPress

There are several different platforms available for local business owners to effectively create an online presence for their business. Of these options, WordPress is a popular choice and an easy-to-use website builder to use and manage a site with its free content management system (CMS) and customizable process. However, WordPress requires user modifications to apply local SEO optimization, unlike some website builder competitors. Everest Business Financingan organization that provides revenue-based financing to small businesses, details the steps small business owners should take to improve local search rankings:

Step 1: Check WordPress Site URL Structure

Business owners should start with their website URL. Many website building platforms like WordPress generate URLs that are not SEO friendly and contain lots of random letters or numbers in the text. SEO URLs will more clearly indicate the context of a website in its text.

Step 2: Focus on website content

How a business owner structures their website is up to them. However, keeping the consumer in mind and making the website platform easy to use is the first step to optimizing a website. New business and online branding are lost if the consumer cannot gather the correct information or navigate the website easily. After smoothing out the structure, website builders should find popular locally searched keywords that work alongside their business and start including those keywords throughout the website to drive searches. For local SEO, post local terms and content that further integrate a business’s location and local presence into its online branding.

Step 3: Ask customers to leave online reviews

Asking customers to leave online reviews of a business boosts local SEO. Local SEO is a little different from traditional SEO. If a physical business wants to be promoted in local searches, a local SEO strategy like this is the way to go. The more reviews with high ratings in unison, the more a brick-and-mortar business will appear when generally searched for in the area. In addition, good reviews attract new customers, because 84% of people trust online reviews with the same trust they have for family and friends. Business owners can motivate customers to leave a review online by emailing customers a coupon code as a reward for leaving a review.

Step 4: Post new content regularly

As said directly from WordPress’ customer service, the more regular posts a website has, the higher the search ranking. Therefore, adding a blog to a business website is a great way to regularly update new content on a site. Needless to say, Google loves blogs that are constantly updated. When thinking about what blog posts should be, business owners can start with topics related to the keywords they’ve researched for their website’s SEO. After conducting marketing research, entrepreneurs can grab the relevant topics for their target audience to increase website traffic.

Step 5: Use an SEO plugin

There are plugins available to help boost SEO on WordPress. A plugin is basically additional software that you can install to add new features or functionality to a website. Yoast SEO is considered the most used WordPress SEO plugin and has features that help improve search engine rankings through automated technical SEO enhancements.

About Everest Business Finance

Everest Business Financing is a small business owner’s trusted partner. They support entrepreneurs by providing working capital to grow their business and operations. The entire application, approval and funding process is completed in record time. When you need money for equipment, staff, renovations, inventory, marketing, or anything else, Everest Business Funding can help.

This article does not necessarily reflect the views of the editors or management of EconoTimes