Both platforms have a problem with content creators. Does this mean impending disaster in the future?
This week, Kanye West’s Twitter and Instagram accounts are suspended for antiemetic posts. He’s the latest in a string of people over the past few years, especially since the rise of the Trump administration, which was arrested for posting sketchy content that crossed the line. As I detailed in my article, Facebook’s meta is crashing and they have only themselves to blamefor years, Facebook and Instagram have allowed all sorts of unwanted content from the platform’s craziest users.
Facebook not only allowed neo-Nazis to post with abandon, it gave them carte blanche and all, the tools to spread hate messages with impunity. Then they invited Antifa in, goaded them each into a fight, and were paid off as the battles ensued. This has led to a depleted user base that rolls their eyes every time they go up.
Now, Facebook and Instagram’s parent company, Meta, is rapidly trying to pivot to create a TikTok clone to compete with the new social media giant. Just like YouTube. It’s tragic how everyone in the tech world is shamelessly jumping on trends. Remember when Medium implemented Snapchat-like stories?
Facebook is getting rid of the News Feed. It’s been a staple of the platform since its inception and this change signals the death of social media as we know it.
Social media is a place where you go to socialize with your family. friends, acquaintances, and people you can mildly tolerate but keep away for such strange and inexplicable reasons.
Twitter is a place for legit news and celebrities. It’s not really a place for friends. Instagram has become a mecca for MLM guys, sleazy salespeople, bots, and manipulators. Long gone are the days of endlessly viewing and feeding oversaturated photos of your friend’s day at the beach and your aunt’s latest Caesar salad replayed through the Ludwig filter.
But the platforms’ woes go far beyond the shifting trends and sudden popularity of TikTok.
They struggled to keep serious and professional creators.
In June 2021, Facebook announced Bulletin, a newsletter service to try and compete with Substack & Medium. He failed miserably. Basically, nobody really cared. Everyone went about their business as usual. A few of my friends met with the company to discuss the possibility of becoming creators, but it all fell through. No agreement has been reached. Nothing has been worked on.
In another pivot to a TikTok-like model, Facebook has used its Pages to try to pay Page managers to create video content. Again, people mostly didn’t care.
The company is struggling to rise above the reputation it has built for itself by prioritizing engagement over quality. People using the “laughing reaction” to Alex Jones’ insane post doesn’t mean they want to see more of his crazy antics.
But Facebook isn’t the only Meta platform struggling to find and retain high-quality content creators. Instagram may seem like the hub of influencers, but it’s quickly losing steam among creators who are building the creator economy.
The reasons are integrated directly into the platform itself. Instagram favors recency.
It favors new messages over old ones. You won’t see a two-year-old post appear in the feed. And while that’s great for users, it’s atrocious for creators. The fact that Instagram doesn’t have the ability to add a large chunk of text to posts means that posts from creators aren’t highly visible on search engines.
Thus, the life cycle of an Instagram post has gone from weeks to days to hours. Setting up the lighting, finding or renting a space, putting on outfits, getting your hair done – all of these things take time and effort and now some designers are starting to wonder if the effort is worth a few meager hours of flat time. -form.
But if you post the same video on YouTube, you will get traffic indefinitely because people will find your video through search engines and recommendation engine.
Leading creator Vanessa Lau addressed this in a recent YouTube video, explaining that her Instagram feed is mostly just repurposed content from other places for this exact reason.
We have all seen this a hundred times. Everyone who’s been on Instagram has seen a repurposed TikTok video or two. This means that Instagram is quickly gaining a reputation for being little more than a second-hand dumping ground for yesterday’s content. Videos and photos are not designed for the platform’s native resolution. Creators don’t create their content with Instagram in mind. It looks like the Windows Phone of the software world.
When you add it all up, you see a business whose two biggest moneymakers are struggling to keep up with the changing times. They are obsolete. They just feel old. The oldest Zoomers were around four years old when Facebook came out. It’s an app for middle-aged people and beyond, and these apps struggle to appeal to a newer, younger user base.
And why doesn’t Meta seem to appeal to professional content creators and artists? It’s possible the company has gotten so used to users posting content for free that they don’t know how to move away from that model.
Free user content does not have the quality of professionally created content.
Add to that the fact that even the creators don’t want to be there, it seems Facebook and Instagram have only two things to keep them afloat: simple inertia from stubborn users who are reluctant to change (or those who can’t or won’t take the time to learn new platforms) and people who thrive on the argumentative culture that instantly repels most of us.
Now, as the company’s stock prices have fallen over the past year, in light of the extremely low number of new users and much less screen time, I feel like Meta is headed for its ultimate demise. .
Do you remember when we were all going to be in the metaverse?
How many people do you know who are horny or that? Yes. You are like me, the answer is precisely nobody. Meta can no longer innovate. They also show us how easy it is for predatory business models to cannibalize themselves.