Today, we’re expanding the availability of Facebook Reels for iOS and Android to over 150 countries around the world. We’re also introducing better ways to help creators earn money, new creator tools, and more places to watch and create Facebook Reels.
Our fastest growing content format
Video now accounts for almost half of the time people spend on Facebook and Instagram, and Reels is by far our fastest growing content format. We strive to make Reels the best way for creators to get discovered, connect with their audience, and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.
Since its launch in the US, we’ve seen creators like Kurt Tocci (and his cat, Zeus) share original comedy sketches, author and Bulletin editor Andrea Gibson offer a reading of their published poetry, the Nigerian couple- American Ling and Lamb try new foods and dancer and designer Niana Guerrero do trend dances, like the #ZooChallenge.
More ways to make money with Facebook Rollers
We create a variety of opportunities for creators to earn money for their reels. Our Reels Play bonus program, part of our $1 billion creator investment, pays eligible creators up to $35,000 per month based on views of their eligible reels. These bonuses have helped creators like Jason the Great and Tasha Caroline fund the creation of their reels and better understand what types of content work on Facebook. In the coming months, we’ll be expanding the bonus program to more countries, so more creators can be rewarded for creating reels their communities love.
With our deep experience helping creators generate meaningful revenue through our monetization products such as in-app ads and stars, we are also creating direct monetization options for Facebook Reels through ad revenue sharing and support from fans. We’re expanding Facebook Reels Overlay Ads testing to all creators in the US, Canada, and Mexico, and other countries in the coming weeks. We’re starting with two formats: banner ads that appear as a semi-transparent overlay on the bottom of a Facebook reel, and sticky ads: a static image ad that can be placed by a creator anywhere in their reel. These non-interrupting ads allow creators to earn a portion of ad revenue.
Any creator in the United States, Canada, and Mexico who is part of our InStream Ads program is automatically eligible to monetize their publicly shared reels with ads. By mid-March, these tests will be extended to creators in nearly every country where In-Stream ads are available. Creators can learn more about overlay ads on our Meta for Creators blog. We’ll also start testing Stars on Facebook Reels in the coming weeks, so people can buy and submit Stars while watching Reels to support creators. Overlay ads and stars are designed so that as more people view and interact with Reels on Facebook, creator payouts may increase.
We’re also launching brand suitability checks, including publisher lists, blocklists, inventory filters, and delivery reports for banners and stickers in Facebook Reels in each region where they are available, giving advertisers more control over how their ads appear in places they don’t. see fit for their brand or campaign. Additionally, we’ve been testing full-screen and immersive ads between Facebook Reels since October last year, and will be rolling them out to more locations around the world over the coming months. Just like with organic content on Facebook, people can comment on it, like it, view it, save it, share it, and ignore it.
More editing features
In addition to the features we announced last year, creators around the world will be able to access:
- Remix: Create your own reel alongside an existing reel shared publicly on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.
- 60 Second Reels: Create reels up to 60 seconds long.
- Drafts: You will soon be able to create a reel and choose “Save as Draft” under the save button.
- Music Video: In the coming months, we plan to roll out music video tools that will make it easier for creators posting live-recorded or long-form video to experiment with different formats.
Create and discover reels in new places
Over the next few weeks, we’ll be rolling out the following updates to make it easier to create and discover reels in new locations:
- Reels in Stories: You can share public reels with Stories on Facebook, making it easier to share favorite reels with friends and give creators more visibility and reach. You will also be able to create reels from existing public stories.
- Reels in Watch: You will be able to watch reels directly in the Watch tab and we are also developing tools to help you create reels in the Watch tab.
- Top of stream: We’re adding a new Reels label to the top of the stream so you can easily create and watch reels with just a few clicks.
- Suggested reels in the feed: In some countries, we’re starting to suggest reels you might like in your feed from people you don’t follow yet.
We’re also exploring ways to make it easier for creators to share Reels with their Facebook and Instagram audiences, like cross-posting.
You can find Facebook Reels in Stream, Groups, and Watch. When viewing a reel, you can follow the creator directly from the video, like and comment on it, or share it with friends.
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