Search engine

Focus on people-focused content before search engine

Google search is constantly trying to provide users with more relevant results. To do this, the big company is introducing what it calls the “useful content update”, which is part of a larger initiative to ensure that users see more original and useful information created by people, for people, in search results. . The change and some considerations for creators are covered in more detail below.

Focus on material that puts people first

Beneficial content updating aims to more favorably reward content where users believe they have had an enjoyable experience. In contrast, content that does not meet a user’s expectations will not perform as well.

How do you ensure that the material you create will be productive in light of Google’s recent update? By adhering to its unwavering recommendations and principles to produce content for humans rather than search engines.

People-focused content producers put the needs of their audience first while using SEO best practices to provide searchers with more valuable results. If you answered yes to the following questions, your people-centric strategy is definitely on the right track:

  • Does your writing blatantly show first-hand experience and in-depth understanding (eg, experience gained from actually using a product or service or going somewhere)?
  • Will a reader believe they have learned enough about a topic after reading your content to help them achieve their goals?
  • Will someone who reads your content come away satisfied?
  • Are you following Google’s major upgrades and product review guidelines?
  • Is your website goal-oriented?
Don’t Start By Producing Material For Search Engines

Following SEO best practices, such as those detailed in Google’s SEO guide, is not inconsistent with Google’s recommendation to put people’s needs before anything else. When used on content that prioritizes readers’ needs, SEO is a useful activity.

Content produced with the intent of search engine traffic will appear unsatisfactory to content searchers.

Careful consideration of these questions would make you reconsider why you should focus on human intent:

  • Is the information intended only for search engine users, instead of being created with humans in mind?
  • Do you create a huge amount of content on various topics in hopes that some of them might rank well in search engine results?
  • Do you use a lot of automation to create content on a variety of topics?
  • Do you mainly summarize the arguments of others without really adding anything?
  • Is your content only focused on trending topics rather than what would be useful to your audience in the long run?
  • Do your readers have doubts when they see facts and figures in your content?
  • Since you’ve heard or read that Google has a desired word count, do you create a specific word count? (this is not known)
  • Did you choose to write about a niche topic that you had no real knowledge of, primarily in hopes of attracting search traffic?
  • Does your content claim to provide an answer to questions that are definitely unanswered, such as implying a release date for a good, movie, or TV show when none have been officially announced?
Here’s how the new update works

It could take Google up to two weeks to fully roll out the upgrade, after which it will advertise it on its website for ranking improvements.

With this upgrade, a new site-wide signal is added to the list of factors used to rank web pages. Content that appears to have little value, added little value, or is not very useful to searchers is automatically identified by Google’s systems.

If there is other content on the web that is best served, it is more likely that other content, in addition to ineffective content on sites with relatively high levels of useless information overall, will get better search results. The rating of your other material may therefore benefit from the removal of ineffective content.

How long will it take for a site to perform better once it eliminates ineffective content is a normal question some people would ask. The signal can be deployed to the sites specified by this update over several months.

The classifier in this update for Google runs continuously, allowing it to track newly published and existing websites. The classification will no longer be valid, as it has been determined that unnecessary content has not resurfaced over time.

A machine learning model is used to fully automate the classification process. No manual or spam actions were performed. Rather, it’s just one of many new signals that Google takes into account when ranking hardware.

This implies that some people-oriented content on websites flagged as having harmful content may nevertheless score high if there are additional indications attributing the usefulness and relevance of the people-oriented information to a query. .

Additionally, the signal is amplified, so websites with a lot of harmful content may see a greater impact. Either way, make sure you’ve removed all unnecessary content and follow all of Google’s guidelines to get the best result.

The initial global impact of this upgrade on English searches is worldwide, and Google expects to expand to other languages ​​eventually.

In the coming months, Google will also announce new initiatives to better reward material that puts people first and continue to improve how the classifier identifies problematic information.

Original content published here.

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