Content creators

For content creators, there are plenty of other options to show off their creativity and work!

Mumbai: The entertainment industry is going through a revolutionary phase with the appearance of OTT platforms. The internet has only added to the revolution. Vijayendra Kumeria says “digitalization is the new way of life” and we cannot deny it.

“There is a big audience shift towards OTT platforms and internet entertainment. One of the main reasons for this is on-demand entertainment and consumer convenience. Also for content creators, there are many other options to show off their creativity and hard work,” says the actor, known for shows like Mose Chhal Kiye Jaaye, Shastri Sisters, Sufiyana Pyaar Mera, and Aapki Nazron Ne Samjha.

Several mediums coexist. The audience has too many options and therefore the audience is scattered, feels numerous.

“Today’s world is all about having options. When it comes to entertainment too, people like to watch what they want and when they want. Audience attention span and patience are not like they used to be. For makers or creators, it’s a challenge to keep their viewer glued and maybe that’s why we’re able to get more and more great content,” he adds. .

The pace of work is very fast in all industries, including showbiz, and that’s somewhere at the root of unspoken mental fatigue. Sharing his perspective, the actor says, “The deadlines are set, and to reach them you have to work very hard. Planning your day well and working smart is the only option to deal with it. You have to make some changes to your lifestyle and stay fit and healthy mentally and physically, otherwise you won’t be able to cope with the pressure.

Ask him if he has dealt with mental fatigue and how he personally handles the scenario, he says, “Yes, you are mentally fatigued with the long hours and the monotony of your work schedule, but when it comes product, you need to focus on your well-being Suite. You have to find what works best for you to balance your mind. For me, exercise and meditation are the way to deal with mental fatigue, and of course, good sleep really helps.

Post the COVID scenario, there’s no time left for me. Work commitments have consumed our lives. “I think it’s up to you how you balance your personal and professional life. You have to set your own limits,” he concludes.