Content creators

How can content creators work with Lurkit? – TechAcute

What’s it like to use Lurkit as a content creator and game journalist? As TechAcute not only actively reports on tech news but games as well, we sometimes rely on third-party platforms to connect with developers and publishers so we can get more information about upcoming video games and also to request review copies for games. so that we don’t have to buy all the titles just to report.

Although they are certainly not the only platform for this, I wanted to prepare an article for you to better understand what Lurkit, from Lurkware AB, based in Linkoping in Sweden, does. After sharing some details and experiences about Lurkit, we will also briefly introduce some of their competitors. So what is Lurkit and what do they do? Let’s cut to the chase.

What does Lurkit offer publishers and content creators?

Lurkit hosts a platform that allows game developers and publishers to showcase their upcoming news to gaming industry journalists, streamers, and influencers. In their website marketing copy, they simply refer to this group as as “content creators“, which would include anyone who creates content, one would assume.

Seems like a win-win situation for both parties involved, but of course Lurkit also has to make money as a business, so they charge for services like clearly defined paid campaigns, but they also provide recurring subscriptions such as organic campaigns. campaigns and services to provide informational data to their customers.

What does Lurkit offer content creators?

They pitch their offer to content creators in a very playful way using terms like “quests” in their wording, but ultimately content creators are the workforce that actually delivers results for campaigns. and the Lurkit projects. More often than not they wouldn’t pay a content creator which isn’t unusual in the industry but they also have some sort of plan to pay content creators if their work is doing well but that’s not not compensation for work done or hours spent.

How was our experience trying to sign you up as a content creator?

We already have good partners to get updates on upcoming games and review keys to test titles without paying them as journalists, but we always like to try new solutions too, so we tried to sign up to Lurkit and see how it would go. work. In a nutshell, it was not a good experience, and we ended up with a lot of work for no results. Even as journalists, we think of ourselves as content creators, so what went wrong? Lurkit is too exclusive for us.

After signing up and creating a profile, we just waited a bit for our profile to be fully approved before we could do more testing on how it would go with Lurkit. We haven’t heard from them for a while, but we have already received their newsletter several times. So when a few days ago there was a curious newsletter, we clicked on the CTA and wanted to participate in the campaign. However, while trying to log in, we ran into a few issues. There were errors when trying to login, but when trying to register a new account, the error message would simply say that there is already a registered user with our email address. Seeing no way to fix it ourselves, we decided to notify the support chat and ask for help. The chat advised us to email the support team and we reported our issue.

A few days later, we were informed by Lurkit support that there was actually no error. Our account was simply suspended without any sort of feedback, but we were still receiving the newsletter despite this. So our account is not manageable, our data is somewhere there, but it is also prohibited in some way. What happened? We asked support why they would decide to suspend our account before we even did anything. After a while they told us that TechAcute account was suspended because of our YouTube videos. It’s not like we have too few subscriptions or enough gaming videos on the TechAcute channel. The reason was that our type of videos are not allowed on their platform.

Content that is not “engaging” is not allowed

What type could it be? Well, we are not game streamers or influencers. We think of ourselves as reporters and journalists, so most of the time we do written reviews of video games and just use the YouTube footage we recorded during testing as a reference for readers. They are without talking heads, and they have no comment on it. “No commentary” gaming videos on YouTube are a type of niche video, but they are also popular, and people frequently specifically use the YouTube search engine to locate “[name of the game] no comment”, and that is why we do it. Our videos are pretty neutral and just show what the game looks like to anyone considering buying them. Who judges what is good media and what is not? What are KPIs and metrics? And why not judge the quality based on the data? Would a review of a bad game also be a problem? I wonder how they decide this stuff.

Gabriel Sanchewski, Lurkit’s community manager, told us that they only want “engaging content when covering games.” We explained to them that we were a news magazine and shared some information about how we cover games, but they had no interest in working with news platforms. Seeing that there was no specification of what “engaging content” means, but hearing that “no comment” videos would be suspended without notice leads us to believe that all sorts of comments on the video would be welcome as long as someone one speaks on the clip. We found this way of not communicating properly and excluding ourselves from the platform without notice, which is not very inclusive. We have decided not to continue working with Lurkit because we have no interest in working with a platform that doesn’t care about inclusion and a company that specifically decides to keep journalists off their platform. What about content creators with disabilities who don’t use their voice to cover games? Are they also considered not engaging enough? What about content creators who are very creative but too shy or too anxious to record their voice?

If someone lets me know that my application was rejected for a reason such as my audience is too small or they think there are not enough people following me on social networks, it is specs that might not make sense either, but I could figure that . Not giving feedback, continuing to spam candidates with newsletters, and then letting them find out they’re not engaging enough is just not a good reason, nor is it a good style to establish partnerships. I might expect that from a crypto gaming or NFT gaming startup, but not from a PR and marketing amplification company. Inclusion and quality of communication should be key values ​​in 2022 for any business and strategy.

Maybe it’ll be ok but I can’t confirm it

There may be streamers or other content creators who manage to get their profiles approved at Lurkit, and hopefully they have a good experience working there if they are “engaging enough “, but as far as suggesting payments for content creators go, I’d be cautious about how much effort you put into this partnership, because maybe your good work might suddenly no longer qualify as “engaging content. and how quickly their profile could be suddenly suspended without notice. To all publishers and game developers considering working with Lurkit, I just want to say that if they are interested in working with us, we are always happy to hear from them directly. If they’re in the gaming industry, they’re likely to care about inclusion, and if so, I wouldn’t recommend working with Lurkit based on their policies and “strategy”.

Good alternatives to Lurkit

If you’re a content creator or game publisher looking for alternatives to Lurkit, I can recommend looking at Keymailer (Game.Press) and Terminals from Evolve. Maybe they aren’t perfect either, but over the past few years I’ve always had a good experience working with them, and with their help, we’ve covered a lot of games here on TechAcute. Maybe there are others, and if that’s you, don’t hesitate to contact us, but these are the only ones we’ve worked with so far.


YouTube: Lurkit Campaigns – How It Works (promotional video)

Photo credit: The presentation image is symbolic and was produced by Focus Pocus.

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