March 31, 2022 4 minute read
Influencer marketing is a big trend in 2022 and is only expected to increase. The focus will be more on following favorite creators across multiple platforms. Brands will be looking for ongoing partnerships rather than one-off projects. Hayley Gray examines how content creators are capitalizing on travel.
The impact of influencers is significant. Nearly 50% of consumers purchase products or services based on recommendations from creators. Where to live in a time when travel is more important than ever. This means that the travel industry presents opportunities for content creators.
Are you a travel blogger, content creator, or just willing to share your travel experiences in exchange for a little extra cash? Creators can help people discover and book their next vacation in several ways. While monetizing the content. So where to start ?
The rise of content creators
In 2021, almost 80% of Australians had a social media account. Of these, more than four million Australians said they follow influencers, content creators or other online experts. It creates a huge audience to show up and promote things that really matter.
For many, creating content is more than a hobby; it’s a legitimate career. One that presents many exciting opportunities. Especially in the travel industry, where creators can make a living doing something millions of us pay to do in our spare time. Flip the tables, it’s also a great way for everyday Australians looking for their next adventure – whether it’s via their favorite reality TV star, a world-class photographer or a genuine travel vlogger and reliable.
Travel is back
“Vengeance trip” is a buzzword these days, and for good reason. The pandemic, lockdowns and the prolonged closure of international and domestic borders have made travel a distant but long-awaited dream for two years. Now that borders are open and restrictions are easing nationwide, Australians are more excited than ever to travel again.
This presents plenty of opportunities for travel creators looking to monetize their work. Whether it’s a road trip along the Great Ocean Road, a spiritual getaway in Byron Bay or a romantic weekend in the Hunter Valley, there’s a huge appetite for travel – and it shows no signs of slowing down. In fact, the global travel market is worth over AU$667 billion and is expected to grow to AU$1.2 trillion over the next five years.
Influencer marketing and content creators allow big brands to engage more customers and small businesses to increase their visibility. It allows popular vacation destinations to reclaim their vibrant, buzzing old selves, and off-the-beaten-track locations to gain visibility through carefully curated content. It really is a win-win situation for everyone and it couldn’t have happened at a more necessary and exciting time. Destinations that depend on tourism can reach former glories, creators can create and everyday Australians can find, explore and fall in love with new places.
So in a market flooded with influencers and creators, how do you stand out?
Build your brand
Whether you’re just starting out as a travel influencer or a seasoned content creator, it’s important to build your brand and stay true to who you are. To do this, keep your brand personality traits and intentions in mind and use them as a guide for all your business decisions.
Second, identify your target audience. This will determine the type of content you share and where you post and communicate with your audience. Think about what interests your audience and what keeps them coming back to your content. Appealing to the desires of your target audience will keep them coming back and further boost your reputation and following. With the rise of technology, it’s also important to know where your audience is consuming content. New companies, like Tripwell, are creating a platform for content creators to share their vacation experiences. It provides a place where everyday Australians can explore and discover exciting new places based on tried and true advice. Making sure you know where your audience is will give you the best chance of connecting with them on a deeper level.
Social media is a great medium for two-way communication. Have occasional posts asking your audience directly about places they would like to go or trips they would be interested in. This can help you plan your next trip based on what interests your audience and ensure you have followers eager to follow in your footsteps.
So whether you’re a content creator looking to monetize your next trip, an adventurer planning your next vacation, or just curious about cool places to visit in Australia and New Zealand, log in and follow your favorite travel creator. for some inspiration.
Hayley Gray is co-founder and CEO of Tripwell.