An innovative new subscription service democratizes trend analysis to support the creator economy.
Seeking to democratize fashion trend analysis and support the growing billion-dollar creator economy, The Edit Advisory announces the launch of Tea Creative, the fashion trend analysis subscription service. haute couture exclusively for influencers, YouTubers, bloggers and other fashion content creators.
The total value of the creator economy is estimated at over $100 billion, according to Forbes Magazine, and over $3 billion is spent on LTK, an influencer marketing site alone. Hundreds of products are launched every day and support everything from monetization and planning to promotion and production, but analyzing fashion trends is a recognized industry strength that most creators have little access.
Krystal De Lisi, President of The Edit Advisory and Co-Founder of Tea Creative, says, “As someone who has worked in fashion trend analysis for decades, I can tell you that this is key to separate highly successful brands in the fashion world. of those who are not. Understanding how trends can be interpreted in a way that resonates with a target audience and gets them to market before anyone else is key. Democratizing fashion trend analysis in a way that meets the specific needs of content creators is an essential next step in supporting the creator economy.
The new service, operating on a monthly subscription model, will take inspiration from and combine runways and trends.
“It allows them to streamline their creative process and make better creative decisions by having forward-looking trend analysis, runway inspiration, and the knowledge to stay ahead of those trends in a way that will make consumers look at them first.” “said Krystal De Lisi.
As shopping apps like LTK evolve to help the economy of creators diversify their revenue streams, The Advisory’s trend analytics service enables these creators to diversify their content feeds in innovative, knowledge-based ways. tendencies. By advancing creative tools, fashion influencers will need to spend less time searching for engaging content and more time creating it.