Content creators

Likee wants to put its content creators at the center of its platform

2021 has been an exceptional year for content creators. While there has been quite a movement across most social media platforms, Likee is a platform that has seen quiet but rapid growth in the Middle East. I spoke to Wick Wang, MENA Director of Operations, Likee about why this is.

Why is the Middle East important to Likee?

Likee has already established a significant presence in the MENA region, with large regional centers open in many countries, such as Jordan, Morocco, etc. We continue to expand into the region’s markets to enable us to better serve local users and partners.

The entire region is strategically very important to us; we have built a large user base there to date, but we see huge potential in every country in the Middle East and North Africa. Ultimately, our plans are to open many more regional centers, focus on adoption, and deliver better experiences for our users.

How are content creators in the Middle East region different from the rest of the world?

Content creators are quite similar to each other in terms of passion, creativity, and interest no matter where they are in the world. They want to create content that not only entertains, but educates people on a variety of topics and social causes.

In the Middle East region, there is a strong drive to create a diverse range of content that showcases an individual’s talent when it comes to comedy, singing, dancing, games, sports, etc. Regardless of what genres of content they create in, creators across the region show a strong preference for a positive, energetic and encouraging tone and insightful video. They live their lives honestly and proactively, so they create content with a similar attitude.

Content creators in the Middle East are looking for opportunities to connect with each other both in the region and across the world. There is an underlying sense of pride and belonging, and they want to empower these people, no matter where they are, the ability to connect at home.

What is Likee doing to support content creators in the Middle East region?

Like other social media platforms, we seek to engage with influencers who are looking to create positive, meaningful, and highly engaging content on Likee. Our content creation program is quite diverse and versatile and varies from creator to creator.

However, we have a very active content creation program offering exceptional incentives to creators who create stellar content that respects both the cultural and legal standards of each respective country in the MENA region. We don’t just give a one-time booster for their launch. We provide them with long-term growth support with fair traffic, tools and effects built into the constantly evolving application, excellent services from the local operations team, opportunities for cooperation with brands, etc.

What are you doing to prioritize the safety and security of users in the region?

At Likee, we are committed to providing a safe and secure environment for all of our users. We are constantly innovating to develop tools and technologies that empower our community by giving them the freedom to express themselves, to experiment and to be creative themselves.

According to the study by cloud storage provider pCloud on “Date Used to Track You”, “Third Party Advertising” and “Developer Advertising or Marketing”, Likee was found to be ranked among the top 20 apps. safer to use and the only short video app in the leaderboard. Besides data security, Likee has also put a lot of effort into content moderation and minor protection.

To create a friendly and safe community, we have developed a comprehensive artificial intelligence (AI) enhanced mechanism to detect and manage inappropriate content that violates Likee’s community guidelines. Likee invests significantly in continuously improving AI detection functions to increase the efficiency and accuracy of identifying inappropriate content for users.

We also encourage our users to actively contact us to report inappropriate content which is then processed by our team. If the reported content causes serious harm to users, we will proceed with the appropriate investigative procedures. Additionally, to ensure a responsive community atmosphere, Likee continues to update its community guidelines to keep pace with new behaviors and risks.

Likee also has a parental control feature which has been designed to ensure that the content consumed by our young users is safe and secure. Once enabled, the feature will filter out content from the Likee app that is not age-appropriate for young audiences. In addition, the feature will automatically turn all content posted by the child to private mode, block the function of live streaming, posting and viewing of certain content, and terminate communication and messaging in the app. . In addition, the display of location information and user comments is automatically disabled when parental control mode is activated. Parents can turn parental control on and off using a secure password.

Likee offers a plethora of in-app settings and features, from privacy controls that let users decide who can view and interact with their content, to flagging tools for flagging inappropriate content for review. We will continue to innovate not only to ensure our users have the best experience on our platform, but also to have the most secure social media app that everyone can enjoy both in MENA and across the country. worldwide.

What do you think about the future of content creation and what plans do you have in place to facilitate the change?

For content creation, the technology ecosystem to facilitate this has never been greater or difficult to understand, and it will continue with the introduction of new creative tools in the short and long term.

Recently, the world has been introduced into the Metaverse, whereby, in theory, users can live in a centralized virtual world that operates alongside the physical world. Many companies are already embracing the concept, including famous shoe maker Nike, which is preparing to sell virtual sneakers.

Hybrid offices, video-based education, and online social communities are just a few of the ways that more of our lives, for better or worse, have been spent in digital spaces.

More time spent in the virtual world means more opportunities to instantly capture and organize video content while everything is recorded. This content could be distributed on all platforms by individuals and companies, respectively for personal or promotional purposes. However, given the relative ease of capturing and uploading video content from the Metaverse to social media, the short attention span of users, and the endless scrolling of videos, content creators could find themselves in a situation where they lose money. of subscribers if the quality and volume of content does not increase.

For content creators to be successful on any platform today and in the future, they need to focus on a few key things, including: finding and telling their own story, engaging with audiences by developing dialogues for obtaining information, monetizing content where possible, and effectively analyzing content engagement. As content creators get more involved with their audience and ideas, they’ll get a more complete view of what’s expected and create a more solid, value-driven content plan for their audience to enjoy.

In addition to creating more value-oriented content, creators on Likee can use several functions and special effects from within the app to further enhance visuals captured from the Metaverse and create even more stunning content that can captivate and captivate. inspire the user community.

At Likee, we are constantly innovating to ensure that our platform meets the needs and demands of our ever-changing user community. We believe that combining our agile technology with the ever-changing needs of our content creators and users will allow them to be more creative and leverage the tools to create more engaging and immersive experiences as we venture into a future focused on video.

What are your plans for the Middle East region for 2022?

For 2022, we plan to invest more time in identifying and developing content creators on Likee. Every content creator has a unique perspective and a great story to tell. The content creators on Likee are very positive individuals who seek to entertain and educate their followers and friends by conceptualizing, developing and sharing inspiring and meaningful content with each other.

We are constantly looking for people who create such exceptional content and provide them with the support they need to accelerate their own potential while bringing joy and positivity to people who have the opportunity to see and interact with their content.

Through our support campaigns like Likee Got Talent and King of Kings, as well as product upgrades like SuperLike in 2021, we are confident to continue our journey to empower creators to unleash their creativity and achieve their dreams.