Content creators

Meta Launches Facebook Reels for Content Creators in Sub-Saharan Africa

Meta is expanding the availability of Facebook Reels for iOS and Android to over 20 countries in Sub-Saharan Africa. Meta is also introducing better ways to help creators earn money, new creator tools, and more places to watch and create Facebook Reels.

Prior to this launch, Reels was available on Facebook in India, Mexico, Canada, United States, and is now available across Sub-Saharan Africa: Zimbabwe, Zambia, Uganda, Tanzania, Swaziland, South Africa, Seychelles, Senegal, Rwanda, Nigeria. , Namibia, Mali, Malawi, Lesotho, Kenya, Guinea, Ghana, Cape Verde, Cameroon, Burkina Faso.

Commenting on the launch, Nunu Ntshingila, Regional Director for Sub-Saharan Africa at Meta, said: “We’ve seen that video now accounts for nearly all the time people spend on Facebook and Instagram, and Reels is by far our fastest growing content format.

That’s why we strive to make Reels the best way for creators to get discovered, connect with their audience, and earn money. We also want it to be fun and easy for people to find and share relevant and entertaining content. »

Meta also creates a variety of opportunities for creators to earn money for their reels. The Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 per month based on views of their eligible reels.

In the coming months, the bonus program will expand to more countries, so more creators can be rewarded for creating reels their communities love.

As part of the launch, Meta is also launching brand suitability checks, including publisher lists, blocklists, inventory filters, and delivery reports for banner and sticker ads in Facebook reels in each region where they are available, giving advertisers more control over how their ads appear in locations. they deem inappropriate for their brand or campaign.

Additionally, Meta has been testing full-screen and immersive ads between Facebook reels since October last year, and will be rolling them out to more locations around the world in the coming months.

Just like with organic content on Facebook, people can comment on it, like it, view it, save it, share it, and ignore it.

More editing features:

In addition to the features announced last year, creators around the world will be able to access:

  • Remix: Create your own reel alongside an existing reel shared publicly on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel
  • 60 second rolls: Make coils up to 60 seconds
  • Drafts: You will soon be able to create a reel and choose “Save as Draft” under the save button
  • Video clip: In the coming months, we plan to roll out music video tools that will make it easier for creators posting live-recorded or long-form video to experiment with different formats.
Create and discover reels in new places

Over the next few weeks, the following updates will be rolling out to make it easier to create and discover reels in new locations:

  • Reels in stories: You can share public reels with stories on Facebook, making it easier to share favorite reels with friends and give creators more exposure and reach. You will also be able to create reels from existing public stories
  • watch coils: You will be able to watch movies directly in the Watch tab and we are developing tools to help you create movies in the Watch tab as well
  • Top of the stream: We’re adding a new Reels label at the top of the feed so you can easily create and watch reels with just a few clicks
  • Suggested Reels in Stream: In some countries, we’re starting to suggest videos you might like in your feed from people you don’t follow yet

Meta is also exploring ways to make it easier for creators to share Reels with their Facebook and Instagram audiences, such as cross-posting.

You can find Facebook Reels in Stream, Groups, and Watch. When viewing a reel, you can follow the creator directly from the video, like and comment on it, or share it with friends.


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