Microsoft has launched a new application called Designate which will feature DALL-E powered AI image generation.
Microsoft Designer will help creatives overcome “writer’s block” by allowing users to type in the product or company name and then generate an image to go along with the brand name.
In the example above, “Cakes by Davi” is the product name and the user requests that an image of an “Ombre cake decorated with flowers and fall foliage” be generated. DALL-E offers a choice of generated images from the text prompt and once the user chooses one, the program then offers a choice of templates with the company name and the selected image included.
“With Designer, there’s no need to spend time creating cards or social media posts from scratch. And you no longer have to search through thousands of pre-made templates,” says Microsoft.
“Designer invites you to start with an idea and let the AI do the heavy lifting. For example, with “start over” in Designer, you can simply describe an image you want to see, and the app does the work for you to create something totally unique.
The application incorporates artificial intelligence (AI) in all its aspects and as the user adds content, the program integrates it into a seamless design.
Microsoft Designer grew out of PowerPoint, where it currently suggests design ideas for slides. But Designer will become its own Microsoft 365 app which will be available both as a free app and as a premium app available to Microsoft 365 Personal and Family subscribers.
Currently, Microsoft limits Designer to one free public web application, which it will use to gather public test feedback.
AI is coming to Bing
Designer isn’t Microsoft’s only new AI product. Its Bing search engine will also integrate OpenAI’s DALL-E.
It will be for those who cannot find the image they are looking for on a search engine and will instead have the option of creating their own.
Microsoft says it works directly with OpenAI to ensure the service doesn’t return inappropriate visuals and that the AI technology is constantly evolving and learning.
OpenAI removed most explicit sexual and violent content from the dataset Microsoft used to train Bing Image Creator, and Microsoft developed its own filter to limit the generation of images that violate its content policy.
The news comes after DALL-E announced it was available to everyone and at the same time said it was testing its API with “several” clients.