Content creators

Misfits Gaming Group signs “Minecraft” content creators Ranboo, Tubbo – The Hollywood Reporter

Esports organization Misfits Gaming Group has signed Twitch streamers Ranboo (who keeps his identity private) and Tubbo, the alias of Toby Smith, who are both known for their Minecraft contents.

Ranboo, a gamer from North America, started streaming in 2020 and has 4.2 million subscribers on Twitch. Meanwhile, Tubbo, a UK-based streamer, started his online presence in 2018 and now has 4.8 million followers.

By signing with Misfits, the intention is for Tubbo and Ranboo to diversify the company’s content slate and broaden the appeal to younger audiences.

“Misfits remains committed to competition, but we’re also an inclusive community for all gamers,” said Ben Spoont, who founded Misfits in 2016 and serves as its CEO. “With Ranboo and Tubbo joining our already incredible roster of Minecraft creators, fans can expect fun community events, accessible content, and a total uplift in our programming. We will define modern gaming content and we can’t wait to see how our collective audience responds.

Misfits also represents Minecraft content creators Aimsey, Snifferish and Seapeekay.

“Diversifying our audience while staying true to our competitive DNA is a top priority at Misfits,” said Steve Brauntuch, CMO at Misfits Gaming Group. “Elite creators like Ranboo and Tubbo will help us engage and nurture a younger demo while Minecraft provides a fun testing ground for new content formats and ideas. It’s going to be a great year for the lab. of Misfits content.

Misfits Gaming Group is headquartered in South Florida and creates in-game and original content in addition to operating five esports teams, including Florida Mayhem in the Surveillance League and Misfits Gaming in League of Legends.