When you hit enter in your internet search box, how often do you see results you wish you didn’t see? This is because an algorithm determines what is returned after a search on Google, and that’s not always what you’re looking for.
Specific details, images or news articles can easily get lost between promoted posts and SEO optimized content. But one company aims to change that by letting you decide the sources of your results.
Read on to find out how you can personalize search results and how it differs from Google.
Here is the backstory
Letting users personalize their search results seems almost counterproductive for content discovery and monetization. But Brave is more focused on delivering results that matter most than delivering answers that don’t benefit you.
That’s why the company rolled out a beta version of the cleverly named Protective glasses. Working through the Brave search engine, Goggles lets you “search without limits” by customizing where results are pulled from and how many are displayed on the page.
To use Google Goggles, open Brave searchenter your question or topic and click on Glasses in the top menu, between Videos and Info.
In a blog postBrave explains that the feature will “allow anyone, or any community of people, to create sets of rules and filters to restrict the search space or change the order of search results.”
What does this mean to you
To sum it all up, you can filter online sources or websites from your search. For example, when you search for anything on Google, but want to omit a phrase or website, you can use the minus symbol followed by the word, for example, “tech news -Canada”.
But there is a problem with that. You must do this for every word, phrase, or website. But with Brave’s Goggles feature, you can create a custom rule for search results that only include specific sources. So it’s a bit the opposite of how other search engines work.
Here are the search results for “Apple” when using Brave’s usual browsing method.
And here are the search results for “Apple” via the Tech Goggles blog.
You can immediately see that Goggles removes unnecessary results. It only provides content from websites listed during the creation process. Sure, anyone can create a custom set search rules. But, you will need some coding knowledge to get it off the ground.
That said, there are goggles already created by the Brave community that you can use. The feature is still in beta testing, so while there aren’t many glasses now, that will quickly change in the future.
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