Content creators

Potraz tells content creators to be ethical

LOCAL online content creators have been urged to refrain from posting fake news amid calls for them to undergo training on ethical standards.

This came out during a workshop organized by the Posts and Telecommunications Regulatory Authority of Zimbabwe (Potraz) to empower local online content creators to produce useful content for development purposes.

Potraz safety, health and environment manager Tafara Sithole said continued internet use has led to mental health issues, especially among young people.

“There is ample evidence that technology has brought many positive changes to large populations around the world, through various platforms including search engines, social media handles and many more,” Sithole said. .

“However, we have noted that certain activities that take place on these platforms have an adverse effect on mental health. Significant mental health risks are associated with increased internet use.

“The aspect of fake news is also another important area that content creators need to address as these continue to have a negative impact on mental health. There is a need to educate content creators on the issues ethics. It is necessary that they check the information before publishing it.”

Potraz CEO Gift Machengete reiterated the need for online content creators to remain ethical despite the competition.

“There’s definitely anything and everything online. Let me say that the internet is full of content, content of all kinds,” he said.

“My questions today are: is all this content good and healthy? Is all this content relevant to our society? Does local content help in community building? Well, the answers to these questions are ‘yes’ and ‘no’ content is good, relevant and beneficial and some is not.