Companies employ a variety of strategies to attract new customers, build customer loyalty, and grow their business. Many use digital marketing tactics such as search engine optimization (SEO) to boost their online presence and reach high places in the search engine results pages (SERPs).
In a world saturated with online platforms and mobile devices, businesses are unlikely to use internet marketing techniques. With a few clicks on Google, people can easily find products and services even if they are unfamiliar with the brand. And being in the top positions in the SERPs increases the chances that your website will be found by potential customers.
In 2021, Google searches already represent more than 70% of the global computer search traffic in the world. Top organic search engine SERPs generate a high click-through rate (CTR) of 31.7%. These statistics highlight the importance of boosting SEO efforts to stay competitive in a saturated online market. Achieving the top SERP positions should be a top priority for businesses today and beyond.
This year has seen several SEO trends that can benefit businesses. One of them is improving video content through dedicated structured data. Videos remain a robust tool in digital marketing, making their continued use a critical aspect of their SEO strategies. In addition, Google’s developments allow companies to improve their position in search results more effectively.
Another influence that has triggered emerging SEO trends is the proliferation of false or misleading information. In an attempt to limit the dissemination of this misleading information, Google is focusing on EAT or expertise, authority and reliability in its Search Quality Guidelines (SQRG). It prompts websites to align their content with these guidelines to show that they deserve to be ranked.
There are many more SEO trends you should know about in 2021. Check out this infographic provided by Digital Marketing Philippines to learn more about them.