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SEO For eLearning Professionals: What Search Engine Optimization Factors Should Be Considered And What To Do With Them

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The pandemic has put the whole world in a cage. We all had to get used to a new reality. Some people were somewhat ready for this due to their great computer skills and the general enjoyment of a semi-permanent recluse life. Others have found it difficult, with enormous challenges and perhaps even the impossibility of facing them, not to mention the prolonged periods of the training spirit’s life cycle.

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Now, as the situation seems to be turning around somewhat, the wellbeing losses and returning anxieties kick in, hopefully also in the conversation table. Information technology has helped the world from a complete standstill, and that includes the school years. And yet, technology is not always at the center of the debate on the return to a “new normal”. At best, people don’t see tools, apps, and platforms as the bottom line. At worst, the experiments responsible for preparing young minds for a world to be built are, to put it diplomatically, underperforming.

To be clear: the problem is not the modality. In half a century, computing at the service of education has shown its ability to meet, deliver and increasingly exceed the quality levels of education that we all receive without it. There is no shortage of studies to consider EdTech as an effective complement or replacement to traditional means of education. (PDF) To be sure, right now, they reveal a number of flaws in the way implementations go, from “mild” hassles to issues of accessibility, fairness and corruption. Management issues and incomplete information rather than definitive statements about eLearning.

There is, without a doubt, a problem with the messaging system. It provides direct revelation. We don’t listen to them enough. They communicate. They know what is wrong and can say it very clearly. Only, they might not be in the places you would expect. (Or ask?)

Believe it or not, SEO techniques can provide insight into the mind of the online learner. Yes, social engine optimization is all about keywords, volumes, and ranking factors. It is also a matter of listening, and of doing so in an operational manner. Understand first, then come up with a game plan for each of the 7 factors listed below.

??1. Analyze your SEO strategy

First of all, the analysis. Understanding the specifics of organic traffic is going down in the history of what has gained ground, what continues to do so, and trying to apply improvement practices.

There are many digital tools for such analysis, including, but not limited to:

  • Google Search Console
  • SEMrush
  • Ubersuggest
  • Moz
  • Ahrefs, etc.

Don’t be afraid to chat and find help on SEO forums or online communities!

2. Short and long keywords

The topics people show their interest in can be timeless and obviously popular (like jeans), or float between currents and explosions for all kinds of interesting people.

Generally speaking, long-tail keywords, hinting at interests and topics that remain active, if they do not develop over time, are a vital source of new information about what interests you. the people.

Make sure, of course, that you know what people you’re hanging out with. Your analysis should identify a target audience and make sure it has been reached. Of course, keyword data can reveal groups of people that weren’t in your attention before, who might become an attractive target.

SEO is far from a perfect science, but if there was a fundamental equation for a website’s popularity, backlinks would be big contributors. Getting a backlink, that is, a link to your page from another, is in itself a guarantee of trust or friendship. It is also a significant criterion used by search engines to determine their ranking.

Getting referral traffic from educational sites seems like a simple strategy. Of course, there’s another obvious relationship between the quality of the source you refer to and how well it boosts a page towards the top of niche search results.

Other commonly accepted factors of importance in SEO include:

  • A high domain authority
  • A decent trust score
  • The main relevant topic of the site

??4. “Optimal” content

High quality content is imperative for the success of your project. At the end of the day, people need proof that you are a “leader” of some sort. The obvious obstacle is the fact that quality is subjective. You can mix data and intuition to create experiences that test your worldview.

Common areas of debate and experimentation in the SEO space include:

  • The role of relationships between other sources and communities, and how far the parties are willing to go for what type of cooperation.
  • Expertise and authority, the ways in which they are exploited and ethical limits.
  • Trust and influence on target audience, and whether SEO can change the user’s mind or if they are already resolved before a query takes place.
  • The role of marketing and education, and the achievement of quantitative and qualitative (change) goals through SEO means.

When a search engine evaluates a website to determine ranking on a search results page, it considers direct, indirect, and relative metrics. Popularity is necessarily defined by individual action. If the interest is there, but it hasn’t reached critical mass, both website content and structure are reporting positive ranking attributes.

The unstable and obscure nature of this process is an invitation to apply a bit of ‘crowd wisdom’: look at recent ranking trends, try to isolate actions taken by top ranked sites to progress, and tailor them to your needs. agile experimentation. and analysis.

The contribution of engagement on social networks or the “shareability” of content to its positioning depends on the research in question, but it is undoubtedly overestimated. Google officially states that there are no social media signals in its SEO algorithm. But that’s not necessarily the whole story.

One of the most effective ways to reach your target audience directly is through social media. And depending on how you position yourself there, people who might link to pages like yours may meet you there. Which is also a suggestion on the value of social media for SEO awareness and PR campaigns.

Either way, by sharing links in your bio or stories, you are increasing the flow of traffic to the website. Remember: Google treats social media backlinks like any other website. From there, it’s the job of the site’s architecture and charm, as well as the quality of the content and your offerings, to meet SEO goals.

Posts with multimedia content attract more attention than plain text. But the presence of an image or video alone is not the deciding factor. A nascent SEO media sub-industry, especially videos, is already underway.

At the very least, a YouTube video embedded at the top of a page, addressing the same topic in depth, could have cumulative effects and be promoted by the “rich snippet” feature of Google and other search engines.

to summarize

We recommend that you build an in-depth study with these factors and use them to understand your learners (or target audience), how to reach them, and how to leverage that understanding to achieve your goals.

SEO opens doors for learners to understand, not to mention traffic. Harness this power and you will never doubt who your learners are again!