Digital rights start-up SuperBam announced that it has paid out more than $10 million in recouped ad revenue to content creators who make a living on Youtube, ICT Tac, Tic, and Facebook.
Piracy is a major problem for creators, media companies and publishers in the field of digital content. And while the word “piracy” can conjure up dramatic images of illegality, when it comes to online video things are usually much more mundane.
Yes, there are those nefarious parties trying to extract revenue from the $62 billion global online video advertising industry by getting paid for content that is not theirs. But mostly it’s casual, unauthorized mash-ups of YouTube reactions, compilations of TikTok clips, uploaded copies of Twitch streamers’ broadcasts, and people reposting a creator’s paywall. Patreon Where only fans content so that non-payers can access it. This type of piracy, which is sometimes, but not always, detected by YouTube Content ID system – also causes creators to lose potential revenue.
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SuperBam, which was founded by former Style Haul and Full screen executive rian bosak in 2017, is working with creators and businesses to help them find these mashups, compilations, uploads and reposts on YouTube and claim the revenue generated from these videos.
When the COVID-19 pandemic hit, Bosak’s company, like many other digital content businesses, saw a spike in traffic. We wrote about this uptick late last year, and now we’re checking in on the changes SuperBam has seen over the past 12 months.
Revenue recovery doubled from 2020 to 2021. Some content became shorter.
“As we entered 2021, we saw increased demand for our services from top creators continuing throughout the year,” Bosak said. Tubular filter. During the year, SuperBam added over 60 creative clients, bringing the total to over 400.
Collectively, SuperBam helped creators recoup revenue from “billions” of pirated views in 2021, “resulting in millions being paid out to our customers,” says Bosak. “We’ve seen the amount we collect for creators more than double since last year, and it’s not slowing down.”
SuperBam doesn’t release details on the average amount of revenue it fetches on average per creator, but did share the milestone we mentioned above raking in over $10 million in total revenue for creators over the course of of the last four years.
Originally, the company mainly worked with creators who posted long-form videos on YouTube. But in 2020, it started arriving from creators on platforms like Twitch as the pandemic pushed live viewership to all-time highs. Then in 2021, it saw a similar surge in new customers, this time for creators whose bread and butter is shorthand content. YouTube Shorts gets over 15 billion views a day, after all, and it’s a relatively new initiative. It’s no surprise that some of the content isn’t reposted by the original creators.
“As top creators post content across multiple platforms and with the explosion of short form content posted on TikTok and YouTube Shorts, top creators are seeing more and more people use their content without permission, often with the uploader benefiting financially or in terms of promotion,” says Bosak.
Creators publish paid content. It gets hacked, too.
Short form content isn’t the only growing industry. Subscription platforms like Patreon and OnlyFans are becoming big business for creators (just ask Corinna Koff Where Tana Mongeau)…but that also means they’re big business for hackers.
“Whether it’s a website or streaming service like Pluto or Roku, a subscription service like Patreon or OnlyFans, or another paid content model, we’ve seen the creators take advantage of paywalls increasing dramatically over the past couple of years,” Bosak says.
And when paid content from these creators is stolen and reposted for free, especially on a regular basis, potential subscribers may not worry about paying the monthly fee. So, to handle this content piracy, SuperBam launched a service called Shield Block, where it works with creators, media companies and digital publishers to find and remove copies of reposted content outside of the paywall.
More and more content creators want to know where their content ends up online
Now that digital video as a whole is attracting more viewers than ever, more and more creators are getting into short-form content, and more and more content is paid for, more and more content-producing entities are wondering where their content can be found online.
Bosak explains that SuperBam is now working with “digital publishers, media companies, high-profile celebrities and other companies who want their rights properly protected on YouTube.”
This curiosity is a good thing, because for these content creators, becoming savvy enough to know when their content is being pirated and what they can do to stop it could help them retain vital income.
“Managing running rights of any kind is a full-time job,” says Bosak. “Knowing the necessary laws and how best to apply claims practices requires a high level of training and expertise.”