Ruby, Java, Python, Node, PHP … even if you are not a developer or do not work directly in digital, if you work in marketing, you have certainly heard of it. These are all programming languages for websites. Think of it as if you were making a recipe. The cook is the computer, the author of the recipe the programmer, and the recipe the instructions that tell the cook exactly what to do. Just like human languages, there are thousands of them, with those mentioned being the most popular and therefore the most famous. Many of the world’s largest websites, such as Google, Facebook, and Amazon, use multiple languages in combination to perform all the complex requirements they need.
But just like how recipe writers use certain defined formats (consider breaking the recipe down into ingredient and instruction lists), shortcuts in the form of abbreviations (tbsp, tsp) or requiring pre-prepared items. such as diced onions or toasted breadcrumbs so often developers build websites. Called web frameworks, these have been developed in different languages precisely to provide a standard structure so that developers don’t have to write code from scratch every time and can spend their time developing additional features or a “Flavor”. And developers love to use them.
Why should marketers care what programming language or web framework their web developers are using or why they love them? Isn’t this just a technical conversation for the technicians?
It might seem at first glance, but the technology stack (the combination of programming languages, frameworks, and tools that make up a web or mobile app) affects everything marketers need to accomplish for their roles: personalization, interchange. CRM data, CMS integration, transactions and more. Also, no marketer wants their IT team leader or Infosec to knock on their door because they’ve signed up for a cloud service that doesn’t follow their company policy. Or worse, isn’t it GDPR compliant, as GDPR fines now run into the millions, if nottens millions of euros.
This is especially true for digital products that go beyond just content marketing and corporate websites, such as Software as a Service (SaaS) products. SaaS has a cloud provider hosting applications, making them available to end users on the internet with complex functionality and enabling multiple human tasks.
The end goal of these types of digital products is always usability, scalability, and security. Will the website be able to provide user experience, grow with your brand, customers, new features and geographic territories you could expand to and, most importantly, do so while being secure?
There is no perfect answer, but we believe that Laravel, an open source PHP-based web framework, is the most robust and versatile option for brands with complex and interactive marketing requirements such as portals. clients involving registrations, member areas, form submission, and multiple integrations with third-party tools. And here are the reasons why:
Laravel is feature rich – it follows best programming practices and therefore provides “clean code” that easily improves and scales as you grow, allowing marketers to continually improve; add features and integrations (APIs) as needed. It also has a whole ecosystem of useful products that marketers need, such as full-text search and subscription management, that can be easily deployed.
Laravel is cloud independent – in short, it can be deployed in any cloud system or across multiple systems anywhere, which means it will be compatible with your company’s hosting policy and ensure increased uptime.
Laravel is rock solid – in terms of performance, security and compliance, not only in terms of execution speed, but also because of its automated testing capabilities and a robust patching strategy ensuring its security. With the right investment for ongoing maintenance, it will keep the IT team happy and away from the marketing door.
Laravel is supported by the community – Because it’s open source and the highest rated PHP framework on the 73 million-person Github developer site, there’s a vibrant, larger community of developers who are able – and happy – to help with any technical challenges that arise. , which means all issues are resolved faster.
Laravel has happy developers – Like any job, happy and motivated workers mean higher efficiency, more creative problem-solving, better staff retention, and lower potential costs. Quite simply, for marketers, since developers like to write beautiful code, whether it’s in-house or in your digital agency, your Laravel IT ticket is less likely to be pushed to the back of the queue.
There is no silver bullet that will solve all the digital challenges of a CTO or marketing manager, but Laravel has always been our first place to start. Whether for the real change of life Cancer research technology the Ximbio tool, a participatory marketplace for sharing chemical reagents between different research labs, or for an interactive Cadbury’s Heroes advent calendar in the form of a shareable multiplayer quiz app, bringing the game to digital life. Cadbury Heroes ‘Share Good Times’ brand promise to millions of UK customers – Laravel’s framework can be used to deliver functionality in any ‘flavor’ a brand or organization needs.
Sylvain Reiter, Account Manager at Cyber-Duck.
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Founded in 2005, Cyber-Duck is a leading digital agency that works with exciting startups and global brands such as Cancer Research Technology, the European Commission and Arsenal FC. As a full-service digital agency, Cyber-Duck offers creative, technical and marketing services under one roof. The company combines an ISO-accredited user-centric design process with lean and agile management principles, backed by investments in creative R&D.
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