Content creators

The SG content creators who dominated TikTok gaming in 2021

TikTok has unveiled its Year On TikTok 2021, an end-of-year report that looks at trends, creators, movements and moments that have marked users in Singapore and around the world. Topping the list of popular local FYFaves videos – which are user-viewable videos on the “For You” tab – is local TikTok user joelchoozw, who captured Singaporeans’ hearts with a video of him. and his father trying out the dance moves for it. National Day Parade song of the year.

Meanwhile, jazephua came in second for his portrayal of an iconic scene from Netflix’s Korean show. Squid game, with azyx in third with a video of him attempting the photo cropping challenge. It also came in fifth in FYfaves’ global ranking for popular videos.

In the Powered by Joy category, which celebrates the most uplifting videos, TikTok user daddyming topped Singapore for their video meme on using chopsticks. User tutiandyuki followed closely behind with a cute cat video, followed by tigermiyaw in third place with his video featuring an iconic scene from the film. The little rascals.

tiktok best of joy

When it comes to the breakthrough star roster on TikTok, father-son comedy duo Daddyming once again topped the local charts. Meanwhile, arianteo came in second with a video on photo editing hacks, with jazephua’s video on Squid game coming third.

tiktok breakthrough

Finally, the video by TikTok user thelifeofesy on how to live stream on the platform using a desktop computer ranked # 1 for best local content created in the world. using TikTok solutions. Doujiang.youtiao and douglasokj, who similarly did a video tutorial on how to use TikTok’s PK Match feature and how to create a TikTok game stream respectively.

tiktok content with features

Doreen Tan, Head of User and Content Operations, TikTok Singapore, said it has been inspiring to see how the local community has continued to grow and support each other this year. “It’s been inspiring to see how our community ‘In Singapore we’ve seen trends start and spread through For You feeds across a dynamic range of topics from mental health to pop culture. We are honored to see how much joy TikTok has brought to our community this year, and we are excited to have more amazing times as we continue this journey together, ”she added.

According to a TikTok statement, more than a billion people have turned to the platform this year. It’s no surprise – a report from App Annie found TikTok to be the best social app in the UK, US and globally. It was also in the top five for consumer spending and the number of monthly active users globally.

Vanessa Pappas, COO of TikTok, said it was amazing to see the depths of entertainment and creativity from the global community, and that she is thrilled to celebrate all the ways users have come together. this year on the platform. “There’s something really special about the global community on TikTok that people can’t find anywhere else. For us, 2021 has been a year of connection and we’ve seen people on TikTok laugh together, entertain us, spark us off. cultural phenomena and teaches us new things, ”she added.

The year on TikTok 2021 is based on internal research and trend analysis conducted from January to October 2021.

Additionally, although not on the list, TikTok user ramblingsanchez caught the attention of brands in October this year when he posted a video of himself eating broccoli with a fanciful request for brands: “A bunch of brand accounts should comment on that for no reason. Surprisingly, many brands have stepped in sportingly, responding to his odd but straightforward request. The post contained comments from a mix of global and local brands such as Amazon, lululemon, Trojan Brand Condoms, Nerf, Bumble, Levi’s, Decathlon, Secretlab, Nando’s Singapore, Grab and Razer, as well as content creator Ming and the social media company SGAG. Even TikTok left a comment. In total, ramblingsanchez’s video had 13.9 million views, 2.3 million likes and 88,300 comments as of October 8.

Photo courtesy: 123RF

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