Search engine

TikTok and Instagram represent a danger for the Google search engine

TikTok and Instagram represent a danger for the Google search engine

  • Instagram and TikTok are among Google Search’s main competitors.
  • TikTok overtook Google as the most popular domain of 2021.
  • Google is using AI and immersive marketing to compete with TikTok and Instagram.

Instagram and TikTok are leading short video sites. A recent survey also revealed that they are becoming one of Google Search’s top competitors.

So, it’s clear that they have more to offer than crazy challenges and cool dance videos.

A source says many Gen Zers now use these apps as their primary way to research and find new things. This worries Google, which is the largest search engine in the world.

According to a Cloudflare survey, TikTok has overtaken Google as the most popular domain of 2021.

According to tech experts, younger generations prefer TikTok and Instagram over Google for text information.

They prefer short videos to long blog posts. TikTok and Instagram capture user data like search algorithms.

They also create a personalized website for each user that contains information about restaurants, fashion trends, beauty products, and news without the user having to search for keywords.

Google is using AI and immersive marketing to compete with TikTok and Instagram.

At a recent tech conference, Google Senior Vice President Prabhakar Raghavan said that about 40% of young Americans between the ages of 18 and 24 would rather use TikTok and Instagram to find a restaurant than Google Maps or its search function.

This shows how much competition these platforms have with the search engine giant and how difficult it is.

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