Search engine

TikTok as a search engine and shopping channel

London, United Kingdom – August 2, 2022 – The use of TikTok goes beyond entertainment purposes. People also use the platform as a search engine or to purchase items.

Many people use TikTok as a search engine, whether to find the best bars in central London or to find quick and easy recipes. TikTok has also started displaying “suggested search terms” in the comments section of a video, allowing users to search for broader content related to that particular topic.

But the use of TikTok does not stop there. Thanks to TikTok Shopping (linked to Shopify), users can now display and sell products via videos, TikTok Live or “product catalogs” tabs.

By linking these items to their online stores, it means people can shop on TikTok without leaving the app. However, TikTok sellers are encouraged to take extra steps to promote their online store, one way to do this is by creating posts promoting your products, or even collaborating with influencers you know are will reach your target audience.

Speaking about this new use of TikTok for searches and purchases, Farhiya Ali, Leading Social Account Strategist at The Brains, says:

“If you’re an avid social media user, you’ve probably heard the phrase ‘I’m not searching on Google anymore. I use TikTok”. It’s no surprise that TikTok has now become a search engine and is likely to overtake Google as the top search engine. What’s more interesting is how TikTok became a shopping channel. It has now become easier than ever for retailers in the e-commerce industry to promote their products with a simple video of a few seconds. With the platform itself known for helping businesses grow organically, it’s no surprise that many businesses are turning to TikTok to save on their marketing dollars and boost sales. – Farhiya Ali, Chief Social Account Strategist, The Brains

About Brains

The Brains is a leading digital marketing agency in London, focused on strategies that deliver unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and social media marketing servicesamong others.

For more information please contact:

Jonathan Lemer, Director, The Brains

E-mail: [email protected]

Telephone: 0333 050 7328



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