Content creators

TikTok opens new career horizons for Kenyan content creators

Ten years ago, these career paths did not exist.

Legal Counsel, Bob Muigai

In the wake of the pandemic, the world is slowly recovering and the TikTok community is buzzing with positivity. TikTok is a hub of opportunity for content creators building their careers or exploiting the opportunities that online platforms present. For some, that means embarking on entirely new careers that didn’t exist just a decade ago. For others, TikTok is a powerful tool to redefine the world of work and a chance to expand their network by connecting to a wider global audience.

From choreographers and cooks to legal professionals and hairdressers, Kenyan TikTok users are finding creative new ways to capitalize on the booming digital economy. By using the platform, these users collectively participate in creating and shaping the industries of the future. Providing the rest of the world with a glimpse of Kenyan lifestyle and culture, several innovators demonstrate how the platform can be used to amplify their business ventures and find their professional niche in the digital world. Here are some of the Kenyan TikTok users who are doing great work in this space:

Health care

During the pandemic, a number of healthcare professionals have joined the platform to offer insights and advice. One such professional was Dr Claire Kinuthia who goes by ‘they call medaktari‘ on TikTok. Kinuthia is an obstetrician and gynecologist who uses TikTok to share advice on reproduction, sexual health, wellness, and fitness. She simplifies her advice in an entertaining and engaging way that introduces the human element into the space of medical advice. Take a look at some of his work here:

dance choreography

Coquincarlos, tileh_pacbro and dance_general are talented and energetic dancers who enjoy sharing their art with fans around the world. These creators host dance lessons from their accounts, creating a space where TikTok users can let go of their insecurities, have fun, and hone their dance skills to the beat of global hits. Each creator has amassed a huge following of over 500,000. Here’s a look at the trio’s work:

Jural advisor

bobmuigai is carving out a niche in the legal industry, using TikTok to simplify complex and notoriously convoluted legalese through structured sessions, dubbed “interesting legal facts,” that touch on our legal questions about our daily lives. Some of the topics covered include marital unions and wills. Check out some of his informative legal advice below:

Gourmet culture

TikTok has given birth to a new generation of cooking stars who have taken to the platform to showcase their authentic recipes and share their biggest food secrets. cookingwithnimoh is one of the creators who provides its growing clientele of novice and veteran cooks with great recipes and food storage tips. Nimoh offers step-by-step recipe instructions to make it easier for fans to follow. Check out some of his lessons:


Mainadesalonist is one of Kenya’s most popular beauticians and hairstylists and has taken her work to TikTok. He showcases what he and his team do best: leveraging passion and talent to make their clients look their best. The living room has been recreated on his account to attract more followers. Look how; with her team, Maina dresses her clients beautifully:

Business and Financial Literacy

llewellyn_ouya and money gossip have attracted a massive following after making a name for themselves in business consulting and financial literacy. Through their videos, they share all sorts of business-related tips and advice, including how to start a business, why businesses thrive or fail, and why more people aren’t starting businesses. Ouya also sells business plans to those looking to open startups on a budget. Here are some of the duo’s top tips: