Content creators

Top 10 YouTube Content Creators Earn $300 Million – NationNews Barbados – nationnews.com

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Mr Beast

Jimmy Donaldson, the 23-year-old American better known as MrBeast, was YouTube’s highest-earning content creator of 2021, according to Forbes.

His elaborate stunts have generated over 10 billion views on the platform and earned him $54 million.

It overtook 10-year-old toy reviewer Ryan Kaji, who topped the annual list for two years.

Together, the 10 highest-paid YouTubers earned $300 million in 2021, the US magazine estimated.

Jake Paul is in second place, his first top 10 appearance since 2018, and his brother Logan also returns after being out since 2017.

Minecraft player Nathan Graham, known as Unspeakable, makes the list for the first time in fifth place.

YouTube trends expert Chris Stokel-Walker said this year’s list is interesting because it shows how “stale” YouTube has become. “It strikes me how white and masculine this whole roster is,” he said.

“If you take any of the names and look at the lists from previous years, you’ll probably find them there as well, just in a different order.”

During the pandemic, many traditional entertainment media have struggled to adapt. Movies have been delayed, soap opera times have been changed, and video game releases have been postponed.

For YouTube, however, it was a boom time.

Research suggests that in 2021, the platform had 2.3 billion users worldwide. YouTube says one billion hours of video content are consumed on the platform every day.

Top 10: (10-1)

  • Arsement of Preston: Preston Arsement has grown his community largely through Minecraft-centric videos, though he runs several channels on the website. A regular on this list, he has earned around $16m (£11m) in 2021 – down a bit from the year before, when he finished sixth.
  • LoganPaul: The controversial boxer and vlogger was last in the top 10 in 2017. He earned $18 million in 2021.
  • Perfect guy: Comedic pranksters Dude Perfect were number three on the list in 2020. They earned $20 million last year.
  • Ryan Kaji: The world’s most famous toy reviewer has moved from the top of the tree to number seven. In 2021, his mix of toy reviews, educational videos and family vlogs helped him earn $27 million.
  • Nastya: The seven-year-old Russian has almost 90 million subscribers on YouTube. She started as a toy unboxer, but now her vlogs and music videos are gaining popularity and her earnings have risen to $28 million in 2021.
  • Unspeakable: A new entry, the Minecraft player has been uploading to YouTube for a decade. He sold the rights to his back catalog to the Spotter business last year, which contributed $28.5 million to his earnings.
  • Rhet and Link: A staple on YouTube’s highest earning list, the hosts of geeky chat show Good Mythical Morning earned $30 million in 2021.
  • Markiplar: Another regular game creator, Markiplier has used his business acumen to create a successful merchandise brand, earning $38 million last year.
  • Jacque Paul: By branching out into boxing, Jake Paul found himself in the top 10. His high-profile fights against UFC stars helped him earn $45 million in 2021. It’s a turnaround for the creator who came under fire alongside his brother for some of their vlogs in 2017, which many found to be in poor taste. With more boxing plans in the works for 2022, it wouldn’t be surprising to see him retain his spot among YouTube’s elite on next year’s list.
  • MrBeast: YouTube’s top earner is a creator who uses stunts and pranks to delight their audience. Last year, he recreated elements of Netflix hit Squid Game on his channel, played hide and seek in an 80,000 seat stadium and was buried underground. His 10 billion views, alongside the MrBeast burger franchise, helped Jimmy Donaldson nearly double his earnings in 2021 after ranking second on this list the year before. (BBC)