Every day, new digital content creators appear on our social media timelines. As the online sphere continues to grow, anyone with an internet connection can easily venture into content creation and share their ideas and talents with the world at the click of a button. The challenge, however, is how to stand out among the rest.
For prominent social media personalities Phillip Hernandez (popularly known as the CEO of “fluid promotions” Davao Conyo) and Yumi (one of TikTok’s biggest bird moms), anyone can be a content creator. successful like them as long as they put in the work and establish a strong connection with their audience. After all, they didn’t gain millions of followers overnight.
Here are five tips they shared at SKY Fiber’s “Swak Na Swak” media launch to help budding content creators unleash their creativity and discover their passion in the online space:
1. Start now and don’t be afraid.
Yumi herself was quick to post videos when she created her TikTok account. When she discovered the platform’s growth potential, coupled with her interest in joining the vlogging community, she immediately seized the opportunity. She said, “If you already know you want to start creating content, act now. You are the only one who can make it happen. »
Phillip also jumped in saying that people shouldn’t be afraid to try creating content even if they feel they don’t have the talent for it. “On the Internet there is a space for everyone,” he added, believing that each person has something valuable to share.
2. Observe trends and people to create relevant content.
Creativity is necessary if you want to create content regularly. Yumi, who is followed by over 4.2 million people, shares her life as a K-Pop stan, occasional gamer and mother of six pet birds. Although she only shows glimpses of her day-to-day experiences, she tries to keep it fresh and exciting by using trending topics and challenges to incorporate into her videos.
Phillip, whose hilarious voice acting and skits are loved by 3.9 million people on Facebook and TikTok, loves observing real-life people and situations so his viewers can recognize themselves or their friends and family in his characters. He always tells people, “Your content has to be relevant. It doesn’t matter how funny a joke is, if it’s an inside joke that not everyone will understand, then it’s useless.
3. Find meaning and passion in what you do.
According to Phillip, creating content is more than just a job for him, as telling stories and making others laugh is his passion. This passion inspires him to perform better releases for his audience.
Yumi has also grown to love sharing her stories and sees her platform as a chance to make others smile and feel inspired. “I want to inspire young people and show them that they can have bigger dreams. I had people I looked up to when I was young and I want to be like that for them too,” she shared the big dream that drives her every day.
4. If you want to work with brands, show them that working with you is easy.
Some content creators have made a career out of their talent, and brands reach out to them so they can help promote the brand’s products and services. Phillip himself has worked with several brands over the years, especially since he’s famous for his unexpected yet fun intrusions into his sketches.
One of Phillip’s top tips is to not only understand your audience, but also the brands you work with. “If you want to make a living from creating content, you need to show companies and brands that it’s easy to work with and that they can incorporate their brand into your content,” he said.
Along with attitude and creative ideas, content creators need to show brands that they are capable and equipped with the essentials needed to deliver branded content in the highest quality possible.
Watch Davao Conyo and Yumi’s SKY Fiber brand TikTok videos for a guide to how they create content for brands.
5. Subscribe to an internet plan that fits your lifestyle as a content creator.
An online content creator’s schedule requires them to stay connected virtually with their clients and audience. Since this is also a work-from-home setup for most, a good quality internet connection helps them cope with the day-to-day demands of work.
For Yumi, having a WiFi signal anywhere in the house is important for content creators as they usually shoot videos and work in different parts of the house. Phillip added that affordability is also important. Although they can make money from their online content, they are still budget-conscious consumers.
Both have found the right plan that meets all their needs with SKY Fiber as they enjoy a fast and reliable internet connection without breaking the bank.
Recently, SKY Fiber launched a range of unlimited broadband packages that meet the needs and budget of ordinary Filipino households. All plans also come with free Mesh WiFi (number of units depends on plan chosen) to ensure seamless connectivity throughout your home.
For a monthly fee of just P1,699/month, subscribers can already get the 50Mbps plan and two free Mesh Wi-Fi devices. There’s even a speed boost promo until July 31, giving subscribers up to 50% faster speed on select SKY Fiber packages.
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