Content creators

Top Media Executives and Content Creators Share Their Secrets in New Online Course | What’s New in Publishing

Grow your content business

The University of Oregon’s School of Journalism and Communication has launched a new 10-week entrepreneurial journalism program for content creators, entrepreneurs and media executives.

Grow your content business features a diverse lineup of 30 distinguished content industry innovators who have led teams at Google, Condé Nast, Marie Claire, The Economist, BBC, Advance Publications, Quartz, ThinkProgress and more than a dozen successful media startups.

It will run from April 1 to June 3, 2022 as a series of weekly interactive Zoom discussions where participants will learn how to grow, launch or diversify a content business.

Each week, guest speakers will share their experiences around a key theme. Topics and essential strategies that will be explored include: diversifying sources of income, nurturing online communities, addressing issues of under-representation, and creating successful media products such as newsletters, podcasts and video series.

The program will be led by three seasoned media professionals well known to What’s New in Publishing and who have contributed immensely to our title in the form of special features and exclusive reports:

simon owen

Simon edits a popular industry newsletter that covers everything from the creator economy to mainstream media. He also hosts The Business of Content, a podcast about how publishers create, distribute and monetize digital content.

Ed Madison

Ed Madison began his multi-faceted media career as a high school intern at the Washington Post-owned CBS television affiliate in Washington, DC at the height of Watergate. Shortly after graduating from Emerson College, he was recruited by CNN as a founding producer/director. He is an associate professor in the School of Journalism and Communication at the University of Oregon.

Damien Radcliffe

Damian Radcliffe is the Carolyn S. Chambers Professor of Journalism and Professor of Practice at the University of Oregon. Damian is also a three-time Knight News Innovation Fellow at Columbia University’s Tow Center for Digital Journalism.

It is essential for anyone working in the media industry to know the latest industry trends and what it means to them. This course is the perfect opportunity to discuss their implications with your peers and come away with a better understanding of how to grow your digital business and its impact.

Damian Radcliffe, Carolyn S. Chambers Professor of Journalism, University of Oregon

The course will be conducted live via Zoom on Fridays from 9:00 a.m. to 10:30 a.m. PT from April 1 through June 3, 2022. Sessions will be recorded for registered participants who have unavoidable scheduling conflicts, occasional absences, or issues. time zone.

The course features a wide range of exclusive speakers from across the media industry, including Brian WieserGroupM, Global Chairman; Emily FergusonMarie Claire, eCommerce Director, UK and US; Amy Adam HardingGoogle, Director of Revenue Analytics and Optimization, News and Publishing; Sarah Marshall, Condé Nast, Global Senior Director of Audience, Vogue; and many more. Participants will have the opportunity to interact directly with these experts during weekly classes.

The registration fee is $895, but the University is offering a $100 discount for early registration through February 28.

Sign up and find more information here: contentbusiness.org