Content creators

Visa Announces New Initiative to Help Content Creators Succeed with NFTs

Visa is on a mission to support content creators through the announcement of the Visa Creator Program, which aims to support artists, musicians, fashion designers and filmmakers to help them build successful businesses using non-fungible tokens (NFT).

According to a blog post, through the year-long program, participants will join a cohort that will be “small enough in size to facilitate community building and support technical mentorship.” They will also have the opportunity to “engage” with Visa customers and partners, Blockworks reports.

“NFTs have the potential to become a powerful accelerator for the creator economy,” Cuy Sheffield, chief crypto officer at Visa, said in a blog post. “We studied the NFT ecosystem and its potential impacts on the future of commerce, retail and social media. Through the Visa Creator program, we want to help this new generation of small and micro businesses to exploit the new media of digital commerce. »

Visa originally announced the idea for the program in 2021 after announcing a partnership with Major League Baseball player Micah Johnson. Now, Johnson has been revealed to be part of the program’s first cohort and he’s launched a collection featuring black astronauts. As AfroTech previously reported, the “collection featuring the character in a space helmet walking down a hallway of art depicting black characters and astronauts, generated over $2 million in sales during a 24-hour auction period”.

More creators can expect to create a new model of success similar to Johnson as Visa pushes to usher in a new era of familiarity between the crypto world and small businesses.

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