Content creators

Visa creates program to help content creators develop NFTs

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Millions of people and small businesses create content for their social networks every day. Some bet it’s their main source of income and Visa has launched a program in the US to support them. According to the multinational financial services company, there are around 50 million artists (musicians, photographers, videographers, fashion designers and filmmakers) participating in an estimated $100 billion market. Additionally, content creators are one of the fastest growing small business categories every year.


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By analyzing an environment that changes every day (did someone say metaverse?) Visa identified an opportunity: to provide knowledge to content creators through strategic mentoring. Cuy Sheffield, head of crypto at the financial firm, explained, “NFTs have the potential to become a powerful accelerator for the creator economy. We studied the NFT ecosystem and its potential impact on the future of commerce, retail and social media. media.Through the Visa Creator program we seek to help this new generation of small and micro businesses take advantage of new means of digital commerce”.

The one-year program will help creators accelerate the growth of their businesses using NFTs and is open to artists worldwide. The areas covered by the program are: creating and understanding NFTs, digital commerce, cryptocurrencies, Web3 and business growth.

The company will select a few creators to participate in the program. If you want to participate or find out more , you can find more information here .

Although NFTs seem to be everywhere, the reality is that not everyone knows what they are. Recently, a study revealed that only one in four people in the United States can accurately explain what it is. For creators looking to generate revenue from their content, understanding the world of metaverse, NFTs, blockchains, and cryptocurrencies is crucial, and this can be a great opportunity to do so.