Organic search engine optimization, or organic SEO for short, is the process of increasing your website’s ranking on organic searches through natural, unpaid results. Organic SEO helps your site get to the first page so that more users can find your site without you having to pay for it with big ad investments.
Let’s take a closer look at organic SEO and take a look at why it’s so important to your digital marketing strategy.
The advantages of organic SEO
There are a variety of compelling benefits of organic SEO. We’ve broken down a few for you below.
Increased brand awareness
Brand awareness helps you reach people who are looking for what you have to offer. The more people know about your business, the better they will recognize it and visit your site. The more a user sees your brand in the SERPs (Search Engine Results Page), the better their chances of acquiring their business.
Search engine visibility is the share of traffic a website receives from its ranking in organic search results. Having a strong organic SEO strategy can help you rank higher in searches, thus increasing your website visibility.
By increasing the visibility of your website, you put yourself in a better position to increase qualified leads. It can give your business an edge over the competition without a website presence and it will even improve the playing field against your competitors who have one.
In most cases, organic SEO is a free opportunity. However, paid advertising, like Google ads, is quite expensive, sometimes with a cost per click (CPC) over $ 35, depending on your industry.
With paid ads, when you stop paying, your ads go away. With organic SEO, however, the keywords you start to rank for will stick around and can certainly increase compared to some with strategic SEO maintenance.
Organic SEO techniques
There are many ways to improve your site’s organic ranking. The best and most proven method is to deliver high quality content that is well optimized for humans and search engines. Other organic SEO techniques include:
- On-page SEO optimization
- Mobile and website speed optimization
- UX / UI optimization
- Structured data implementation
- Focus your content on topics rather than keywords
- Technical SEO optimization
- Use internal links to group related content
- Frequent content optimization
The secret to a solid organic SEO strategy
No matter what industry you are in, the success of today’s businesses depends on your ability to be found online. Implementing a solid and quality organic SEO strategy is not only good for a brand and its marketing efforts, but it is also essential for its presence on the web, especially in competitive markets.
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