From Lu Do Magalu to Lil Miquela, CGI’s virtual influencers create huge social media followings and have the power to earn massive amounts of money. Are they the future of tourism marketing? Reporting by Jenny Southan
At Globetrender’s Generation Z horizons report (available for download here), we wrote about the emergence of “virtual influencers” and how they are likely to begin to be employed by travel agencies.
“In the fashion industry, influencers of computer-generated otherworldly beauty have already attracted millions of followers. For example, there are Margot, Zhi and Shudu “the world’s first digital model” , who has previously starred in campaigns for Balmain and Rihanna’s Fenty Beauty, are so realistic that people often don’t know they’re not flesh-and-blood humans.
“Then there’s ‘Musician, change seeker and robot on a drip’ Lil Miquela, ‘Young Robot Sex Symbol’ Blawko, his ex-girlfriend Bermuda, a blonde with her own PR firm who also represents artists from around the world. real world Frank Ocean, Grimes, and Bjork.These three were all created by Los Angeles-based startup Brud.
Still a budding trend, we predict that 2022 will be the year virtual influencers begin to leverage travel and tourism promotion. Let’s learn more about them…
Five Top Virtual Influencers
1 | Lu Do Magalu | Model, Activist
Lu Do Magalu recently graced the cover of VOGUE Brazil, capping off a busy start to the year where she could end up raising £12,859,356. That’s more than 332 times the average UK salary of £38,600 she can earn in just three sponsored Instagram posts, with an estimated earning of £12,911 per sponsored post.
2 | Lil Miquela | Singer, Model
Lil Miquela is a singer and model, her latest release being Hard Feelings in 2020 and a collaboration with model Bella Hadid for Calvin Klein. She comes in second with a projected income of £735,288 for 2022 and an estimated income per post if sponsored at £6,127. This will earn the Los Angeles residential robot more than 1,805% of the average UK salary.
3 | Barbie | vlogger
Barbie has been a family figure since 1959, but not only has she been around for decades, she’s adapted to the times by becoming a YouTube Vlogger, discussing social and political issues. Barbie is now considered the third highest virtual influencer for 2022, with projected annual earnings of £724,755 if all posts were sponsored and a comparable income 18 times the average UK salary.
4 | All Malu | Actress
Any Malu was the very first 100% anime YouTuber when she joined the platform in 2015, and is now a Cartoon Network star as well as a virtual influencer with her show Any Malu Show. She could take home a forecast of £311,571 in sponsored posts this year, with an estimated income of £1,527 per sponsored post.
5 | noonouri | Activist, Model
Equality activist Noonoouri (pictured below) completes the top five. She is a passionate vegan who strongly advocates sustainable fashion and boycotts the use of animal fur.
She has also collaborated with fashion brands such as Prada and has the potential to earn around £1,151 per sponsored post, which could earn her up to £290,248 for 2022.
How much could these virtual influencers earn in 2022? OnBuy tablets used Influencer Marketing Hub’s Sponsored Posts Calculator to predict their estimated annual revenue.
(OnBuy Tablets has found an estimated figure for each influencer’s revenue per sponsored Instagram post. This figure was then multiplied by the number of posts the influencer made in January 2022, and multiplied by 12 to find the projected annual revenue.)
- Lu Do Magalu is the highest earning virtual influencer, earning around £12,911 per post if sponsored, and has an expected annual income of almost £13 MILLION.
- Lil Miquela could potentially earn up to 18 times the average UK salary.
- Barbie has the potential to bank over £4,000 per Insta post if sponsored, which could earn her just under a quarter of a million for 2022.